Reference ID: #JB00827
Posted on April 30th, 2025
Take a closer look, because seeing is believing #PONESG3WeekChallenge
Pet parents want to feel confident that they’re doing the best for their pets. By choosing Purina ONE, they’re not just feeding—they’re protecting, nurturing, and loving through every meal.
In this campaign, creators will document the visible improvements in their cat’s well-being after feeding them Purina ONE for 3 weeks. The content will focus on real, observable signs of health—reinforcing the message that sometimes, the biggest changes come from the smallest details.
Please read:
- Contract Verification: Creators represented by another talent agency are requested to confirm that their contracts permit participation in our campaigns. This is essential to prevent conflicts of interest and ensure all parties' integrity.
- Prioritization of Independent Creators: While we value each of our collaborators, priority will be given to creators not affiliated with any agency for future campaign considerations on their public profiles. This policy is intended to streamline our processes and enhance direct collaborations.
Campaign objective:
- Share before-and-after style content and highlight week-by-week transformations and visible improvements in your cat's health since starting the challenge
- Inspire your followers to try the challenge for themselves and sign up via the official Purina ONE site to enter the giveaway contest.
- Click here for CONTENT BRIEF
- Click here for references
The ideal creator:
- Based in Singapore
- Must have 10k-50k followers
Deliverables:
- Sampling Kit/Food will be provided upon approval
- KOLs may choose between TikTok or Instagram.
Video Direction:
- Video needs to be 40-60 secs
- Ensure high-quality video resolution (no blurry shots please!)
- Make sure the copy is within the safe zone
- Please refer to the slides here on the DO and DON'T when working on the content for videos.
- We encourage using a real person's voiceover along with subtitles for the video.
Application starts from: April 30th, 2025
Task submission deadline: June 30th, 2025
Important notes
- There will be a minimum of 2 rounds of review.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
5,000
Lifestages
Total Creators
20
Quote your own rate
Purina ONE (Wet + Dry Food)
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1x TikTok Reel
1 x
Tik Tok Video (1080 x 1920px)
1x IG Reel
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.