Reference ID: #JB01113
Posted on February 8th, 2026
A Strong Heart is a pet food brand built on the belief that every pet deserves real, quality nutrition — without the premium price tag.
Our wet cat food is made with simple, recognizable ingredients, portion-friendly split cups, and packaging that actually looks good on camera.
Campaign Objective:
- The biggest barrier to growth for A Strong Heart isn’t product quality — it’s awareness.
- Most pet parents don’t know we exist.
- Customer feedback consistently tells us the same thing: once people try it, their pets love it and they come back for more.
- Your content is the bridge between “never heard of it” and “my cat is obsessed.”
Brief
This campaign is for cat creators only — if you have a feline food critic at home, this one's for you.
The ask
- The goal is engagement — we want content that gets saved, shared, and commented on.
- Think “conversation starter,” not “commercial.”
Hook Ideas to Spark Inspiration
You know your audience best!
Here are three jumping-off points — remix them, combine them, or go in a totally different direction:
1. The Taste Test
- Your cat is inspecting the new food from A Strong Heart.
- Open a cup, press record, and show us what happens.
- Let the reaction speak for itself — the more unfiltered, the better.
2. The First Impression
- Never heard of us? Good.
- Walk your audience through your honest, unboxing-style first impression — packaging, split-cup reveal, cat’s reaction.
- Before and after energy.
3. The Budget-Friendly Haul
- You shouldn’t have to choose between your pet’s health and your grocery budget.
- Show us your haul, break down the value, and position A Strong Heart as the smart choice for cat parents who care.
Content That Drives Engagement
The best-performing pet content follows a simple formula.
Keep these principles in mind:
- Lead with the cat. The feline reaction is the hero — your audience is here for the cat, so let them shine in the first 1–2 seconds.
- Create a “save-worthy” moment. Think: a useful tip (portion hack, budget comparison), a shareable reaction, or an emotional beat that makes people tag a friend.
- Use captions and text overlays. Engagement spikes when viewers can follow along visually — especially in silent autoplay.
- End with a soft CTA. Ask a question (“Does your cat judge new food like this?”) or invite a comment (“Tag a cat parent who needs to see this”). Keep it conversational, not salesy.
Deliverables
- 1 x IG Video or 1x IG Carousel Post
- 1 x AMZ Review (optional)
Mandatory
- Product packaging visible (brand name clear)
- @strongheartpetfood tag + #strongheartpetfood
Content examples
Our Products:
- Salmon Entree (2.6 oz Split Cups)
- Roasted Turkey Entree (2.6 oz Split Cups)
- Chicken Entree (2.6 oz Split Cups)
- Whitefish & Tuna Entree (2.6 oz Split Cups)
Important Notes
- You will need to purchase the product first, but we will reimburse you after the campaign.
- All content needs to be reviewed before it goes live
- You will need to tag @pawjourr and @strongheartpetfood
Creator Preferences
Creator Types
Cat
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
10
Paid Campaign
Key Products to Promote
Split Cup Wet Cat Food, Whitefish & Tuna Entree - 2.6 oz Split Cups (Pack of 10)
USD10.75
retail value
Split Cup Wet Cat Food, Salmon Entree - 2.6 oz Split Cups (Pack of 10)
USD9.9
retail value
Split Cup Wet Cat Food, Roasted Turkey Entree - 2.6 oz Split Cups (Pack of 10)
USD9.8
retail value
Split Cup Wet Cat Food, Chicken Entree - 2.6 oz Split Cups (Pack of 10)
USD10.58
retail value
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Receipt
1 x
Image / Screenshot
IG Reel - $80
1 x
IG Reel (1080 x 1920px)
IG Carousel Post -$40
1 x
IG Carousel Post
Terms & Conditions
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will not work directly with the brand, partner or retailer for 6 months after the campaign has ended.
- I will give full rights to the brand and Pawjourr for all content created, wholly or in partial