Reference ID: #JB00665
Posted on October 3rd, 2024
At Elanco, we work to improve the health of animals through innovative products and services for pets and farm animals around the world. As a global animal health company, we provide solutions that empower our customers to advance a vision of Food and Companionship Enriching Life. Since 1954, Elanco has committed to empowering veterinarians, farmers, and all those who care for animals with the tools they need to help animals live healthy lives.
Healthier animals are the key to making our lives better - This is the fundamental belief uniting all global Elanco employees. That’s why we are committed to the idea that our business can be a unique force for good for all in society.
Through our Elanco Healthy Purpose™ framework of Environmental, Social, and Governance (ESG) commitments, we focus on delivering sustainable solutions to advance the well-being of animals, people, and the planet. This program also enables our employees around the world to take paid time off to make an impact as a volunteer, offering their time or talent to give back to our customers, causes, and communities.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Content Objective
- To educate parents – who are also fur parents – on the importance of monthly parasite protection to prevent diseases that pose a higher risk to their young children
Target Audience:
- Young parents with young children
Language:
- Malay (can mix with English)
Product
- Advocate Cat
Website: (https://my-elanco.com/for-cats/advocate-for-cats/)
Product has 2 SKU according to cat’s weight range
What is Advocate Cat
- It is a monthly spot-on protection that provides broad-spectrum parasite prevention for cats.
In other words, it protects cats from both internal parasites, such as gastrointestinal worms, and external parasites, like fleas and mites.
Where can you get Advocate Cat
- Available at ALL veterinary clinics near you
Why is it important to use
- While parasites can cause various health issues in cats, those infected with zoonotic parasites may pose a risk to your family members, particularly young children.
Content Requirements:
- Content Types: 1 x IG Reel + 1-2 x IG Story OR 1 x Tiktok Video
- Tag line: Lindungi si bulu kesayangan, lindungi keluarga tersayang
- Others: Tag us as collaborators on IG and Tik Tok. Include hashtag: #AdvocateCat #ElancoMY
- Account Taggings: Tiktok: https://www.tiktok.com/@elancomalaysia, IG:https://www.instagram.com/elancomalaysia/
- Approval Process: Submit drafts for review at least 7 days before the scheduled post date
Here are the video examples we are looking for. Please refer to the link here.
Key Message Flow:
1. Cats are a part of the family, fully integrated into our daily lives and activities
2. For this reason, it’s important to protect our furry-family. By keeping them healthy, we also safeguard our family, especially our children
3. Without proper monthly parasite prevention and vaccinations, cats can potentially transmit diseases to your family.
4. (highlight zoonotic diseases – refer to the link below)
5. Remember do not skip your monthly parasite prevention. You can use Advocate Cat. Advocate Cat protects cats from both internal parasites, such as roundworms, and external parasites, like fleas.
6. [IMPORTANT] Cat ownership also brings a lot of positive benefits as well both mentally and physically. Just like everything, we need to manage the risk to enjoy the benefits
7. Practice proper hygiene at all times, such as washing your hands with soap regularly, especially after handling litter boxes.
8. Vacuum your carpet, clean household environment to potentially remove worms eggs and fleas eggs, larvae and pupae (95% of fleas population is found in the environment, merely controlling on the cat is not enough! ) (ref: https://www.petmd.com/dog/parasites/evr_multi_understanding_the_flea_life_cycle)
Types of zoonotic diseases for KOCs to create content on: Refer here
Application starts from: October 3rd, 2024
Task submission deadline: October 24th, 2024
Important Notes
- Please only sign up if you are confident to deliver the video requirement.
- The products will be mailed to your home address.
- All content needs to be approved by the client before going live.
Creator Preferences
Creator Types
Locations
Malaysia
Platforms
Min Followers Count
500
Lifestages
Total Creators
20
Earn MYR 120
Copy of Advocate Spot On For Cats
MYR31
retail value
- For Cats 9 Weeks & Older, Over 1 Kg and above
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1 Tiktok Video
1 x
Tik Tok Video (1080 x 1920px)
1 IG Reel + 1-2 IG Stories
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- I will only use music that is either owned by me or that I have obtained appropriate licenses or permission to use.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.