Reference ID: #JB00757
Posted on February 7th, 2025
About the brand
- Animal Tech Talk is a groundbreaking app developed to empower pet owners with reliable, personalized advice on all aspects of pet care—from nutrition and behavior to emergency assessments for dogs and cats.
- Acting as a pet owner's "how-to" companion, Animal Tech Talk helps users quickly determine whether a situation is an emergency and offers at-home guidance that can reduce unnecessary veterinary visits and save costs. In cases requiring veterinary attention, the app can compile a comprehensive history of interactions into a concise summary for the vet.
- With advanced memory capabilities, Animal Tech Talk references past issues to provide well-informed responses to new concerns, creating a continuously evolving support system.
Brief
Campaign Objective
- Increase brand awareness by positioning the app as the go-to pet care solution.
- Drive app downloads by promoting the free single-pet profile and encouraging trials.
- Boost engagement & community interaction through relatable content and real-life pet care stories.
- Enhance brand trust & credibility with expert-backed messaging and influencer testimonials.
- Encourage word-of-mouth advocacy through social shares, pet forums, and organic recommendations.
- Measure success via app downloads, engagement rates, CTRs, and multi-pet profile upgrades, optimizing based on performance.
What do we want to communicate?
1. The Problem: Traditional Pet Care Can Be Stressful and Time-Consuming
- Pet owners often struggle to find reliable and expert advice on pet health.
- Google searches can be overwhelming and provide contradictory or misleading information.
- Vet visits are expensive and time-consuming, leaving owners wondering whether a trip is truly necessary.
- In emergencies, owners panic and may not know what to do immediately.
2. The Solution: Animal Tech Talk Puts Expert Knowledge in Your Pocket
- Instant, AI-driven pet care advice – no need to stress over internet searches or unnecessary vet trips.
- Smart pet profiles – the app remembers your pet’s history and tailors advice based on past interactions.
- Trustworthy and vet-level insights – backed by expert knowledge to help pet parents make informed decisions.
- From daily care to emergencies, the app guides owners through everything: nutrition, behavior, health concerns, and more.
3. Why This App Is a Game-Changer for Pet Owners
- Peace of Mind: Know exactly what steps to take when something feels off with your pet.
- Saves Money: Helps pet owners determine when a vet visit is necessary, reducing unnecessary costs.
- Easy & Accessible: Simple interface that makes pet care guidance feel like talking to a trusted friend.
- Comprehensive & Conversational: Goes beyond surface-level tips – this app adapts and engages with real pet concerns.
4. Empowering Pet Owners – A Must-Have for Every Pet Parent
- Influencers should share a personal story: How they worried about their pet, and how the Animal Tech Talk app provided relief and clarity.
- Encourage downloads: Highlight that the first pet profile is free, making it an easy and no-risk solution for all pet owners.
- Showcase how it fits into everyday pet parenting: whether checking food safety, monitoring symptoms, or just seeking quick reassurance.
5. CTA: Download & Join the Future of Pet Care
- Show app usage in action – Demonstrate how easy it is to input pet details, ask a question, and get expert-level guidance.
- Encourage engagement: Ask followers what pet care worries they’ve had and how an app like this could help.
Influencer Content Formats
- Storytelling Reel/TikTok: A relatable moment of concern, followed by showing how the app provided guidance and relief.
- Day in the Life Post: Integrating the app into their daily routine, e.g., checking if a pet’s symptom needs a vet visit or just home care.
- Side-by-Side Comparison: Showing a common internet search vs. using Animal Tech Talk, highlighting clarity and accuracy.
- "Ask Me Anything" Post: Engaging their audience by inviting pet care questions and answering them with the app’s insights.
- Testimonial & Call to Action: A heartfelt experience-based review, encouraging followers to try the app for themselves.
Influencer Type
Type of creator
- Based in the USA
- Any pet owners are welcome!
Total Deliverable
- 1 x IG Reel / TikTok Video, with global usage rights for 12 months from the posting date.
Application starts from: February 1st, 2025
Important Notes:
- No products will be sent to you.
- Please tag @pawjourr and @animaltechtalk as paid collaborators so that we can cross-share your content.
- Please do not hide likes on the post.
- We will give priority to pet owners who are comfortable sharing their faces on the video.
Creator Preferences
Creator Types
All
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
30
Earn $100
Key Products to Promote
Animal Tech Talk App
Try Animal Tech Talk for FREE!
Transform Your Pet Care Experience with 'Animal Tech Talk'.
Welcome to a new age of pet care with Avva, your personal AI-powered assistant. Specially designed for cat and dog owners, Avva brings expert advice and tailored care directly to your fingertips.
- Instant, Personalized Pet Advice: Whether it’s a diet plan or health tips, Avva provides customized guidance for your pet's unique needs.
- Easy Pet Management: Effortlessly manage all your pets in one place. Avva provides insightful advice to keep each pet happy and healthy.
- Interactive AI Conversations: Engage with Avva for insights that evolve with your pets. Our AI learns about your pets' needs, offering precise and relevant care advice.
- Empower Your Pet Care Decisions: With Avva, you’re not just a pet owner; you’re a proactive pet parent. Make informed decisions to enhance your pet’s well-being and happiness.
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
IG Reel (min 30s)
1 x
IG Reel (1080 x 1920px)
TikTok Video (mn 30s)
1 x
Tik Tok Video (1080 x 1920px)
Terms & Conditions
- I WILL NOT work directly with the brand or retailer for 6 months after the campaign has ended.
- I understand that it is my responsibility as a pet owner to ensure that my pet is suitable for this campaign, Pawjourr will not be liable for any issues arising.
- That I will only use audio music is royalty-free and do not infringe any copyrights
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- You grant full content global usage rights for all content produced for this campaign, up to 12 months from the date of posting
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
Frequently Asked Questions
Q: How will i be reimbursed?
Once you go live with your post, we will ask for your stats 7 days from the live date. Once we have all the information, we will make the payment.