We are looking for 10 Dog creators to create content for BARK N FLURR !

Campaign Objective:

This is to introduce Bark N Flurr Human Grade Cooked Food for Dog in Malaysia.

The ideal creator:

1. Dog influencer based in Malaysia (preferably in Klang Valley, Penang , Malacca or Johor)
2. Min 2k followers on Instagram
3. Video Language: English
4. Brand Website: https://barknflurr.com/

Scope of work

• 2 x IG reel (1080x 1920px) + 2 x IG Stories

Sponsored products: For each shortlisted creators

Each creator will receive 14 x sponsored products from Bark N Flurr:

• 2 x Protein : Salmon Cooked Food For Dog x 100g
• 2 x Protein : White Fish Cooked Food For Dog x 100g
• 2 x Protein : Chicken Cooked Food For Dog x 100g
• 2 x Protein : Pork Cooked Food For Dog x 100g
• 2 x Protein : Lamb Cooked Food For Dog x 100g
• 2 x Protein : Duck Cooked Food For Dog x 100g
• 2 x Protein : Beef Cooked Food For Dog x 100g

Video Asset: At the end of the campaign, we might use your video to run ads. Therefore, we will require:

1. All raw footage you used to piece the video together.
2. High-res final video without text.
3. High-res final video (that was also posted on your social media).

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There are a few ideas for you to choose from:

1. Wellness lifestyle – Right Diet , Happy Life

• IG Video to showcase the Bark N Flurr Cooked Food and introduce the different flavors (7 Protein)

• Wellness related such as nutritional needs of dogs. Mention the importance of proteins, carbohydrates, fats, vitamins, and minerals in their diet.

• Highlight: Single Source of Protein, No Offal, No Grain, Suitable for hypoallergic dogs.

• No More Picky Food, and always happily waiting meal from pawrent.

Talking points:

• Emphasize the USP of this product, which is “Real meat” and “Single Source of Protein, No Offal NO Grain” and Chucky texture.

• Also, share how it smells exactly like the flavor, e.g., Lamb does smell like Lamb Stew ! And with added herb, it smells and looks like a human’s version which is not only yummy but also offers health benefits.

2. "5 to 9” after “9 to 5” as a dog mum

• Frame 01: Start the video by ending work e.g. closing the laptop.

• Frame 02: Going to the kitchen to prepare food

• Prepare a simple dinner for yourself

• Then shoot yourself preparing food for your dog

• Pan through the different variants

• Show you “opening up” the variants

• Frame 03: Enjoying food together as a dog mum and dog

Talking points:

• Emphasize the USP of this product, which is “Real meat” and “No Offal” and Chucky texture.

• – easy and convenient to serve

• - Dog very enjoy the food

Also, share how it smells exactly like the flavor, e.g., Lamb does smell like Lamb Stew ! palatable to dogs.

3. To showcase their creativity to recreate a feeding session (MUST SHOW THE DOG EATING THE DOG FOOD!)