Reference ID: #JB00847
Posted on May 15th, 2025
Founded in 1941, Carl’s Jr. has been a West Coast favorite for over 80 years, known for our iconic chargrilled burgers. Today, we have more than 3,000 locations across the U.S. and in more than 35 countries worldwide.
We focus on fresh food made with only premium quality ingredients so that you can indulge in our big, juicy burgers, hand-scooped real ice-cream shakes, and hand-breaded chicken. We invite you to sit back and relax as we bring your food straight from our kitchen to your table with a smile as warm as the California sunshine.
Brief
📣 Carl’s Jr. Influencer Campaign Brief (Singapore)
Carl’s Jr. Singapore is serving up bold flavours, satisfying portions, and crave-worthy meals perfect for any time of the day: whether it’s a lunch break reset, post-work reward, or casual hangout meal. 🍟🍔
We’re looking for creators to produce authentic content that showcases Carl’s Jr. as part of their everyday lifestyle & their go-to fast food chain (this is a lifestyle campaign- no pets needed).
You will be required to head down to an outlet of your choice to film the content (you may take a guest with you)
🎯 Campaign Objective — “Everyday Cravings, Done Right”
–Position the brand as a go-to destination for satisfying, flavour-packed meals.
–Reinforce Carl’s Jr. as the perfect choice for everyday indulgence: whether it’s a quick bite, comfort meal, or well-deserved treat.
– Promote the newly launched Catch Fish Burger
👥 Influencer Profiles & Creative Direction
Profile:
Food, lifestyle, or relatable day-in-the-life creators
The goal is to show your personality while naturally integrating Carl’s Jr. into your everyday routines.
Content Angle:
Examples include:
*Lunch breaks during work/school
*Casual/affordable meals with friends, partner, or family
*Solo food dates or “treat yourself” moments
*Post-gym meals or end-of-day rewards
*Weekend outings, mall visits, or spontaneous food runs
Highlight:
– Promote the new Catch Fish Sandwich + 1 other burger of your choice (along with sides + drinks)
– Authentic reactions and enjoyment
– Carl’s Jr. as a reliable go-to for satisfying cravings
– Position Carl’s Jr. as a natural part of your daily routine, not just a special occasion meal.
Optional Fun Hooks (or come up with your own):
“Making (friend/partner) try Carls Jr for the first time, here's how it went..."
"Babe it's hot outside. You know where we're going"
"Us after saying we'll just 'walk around the mall' 🤭"
"My ultimate leg day survivor meal"
"My version of girl-dinner"
"My lunch break is 20 minutes. Carl's Jr. always understands the assignment ⏱️"
"When I want a super affordable, but delicious meal"
Call-to-Action:
Encourage viewers to visit Carl’s Jr. and share their favourite menu picks 🍔✨
📅 Campaign Timeline
Launch Date: May + June
Deliverables:
1× Instagram Reel
References
Important Notes
–If selected, you are required to head down to a physical store at CJ for the shoot.
–No pets required for this -- this is not a pet-focused campaign.
–There will be 2 rounds of review. All content NEEDS to be approved before it goes live.
–Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Human
Locations
Singapore
Platforms
Instagram
Lifestages
N/A
Total Creators
100
Earn from SGD 50 to SGD 150
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Everyday Foodies / Lifestyle Creators
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.