Reference ID: #JB00800
Posted on March 24th, 2025
Chow Tai Fook Jewellery is a trusted and iconic jewellery brand with a rich heritage dating back to 1929. Well-known across Asia, the brand has built a strong reputation for quality, integrity, and exceptional craftsmanship.
In Singapore and Malaysia, Chow Tai Fook brings timeless elegance and modern sophistication to every piece — from classic gold and diamond collections to contemporary designs that suit today’s lifestyle. Whether it’s for daily wear, special occasions, or meaningful gifts, Chow Tai Fook offers jewelry that blends tradition with innovation, made to be cherished for generations.
Important Notice:
- For the purpose of this campaign, the products provided are strictly on a loan basis and are intended solely for content creation. Upon collection of the products, you will be required to sign a product loan agreement acknowledging receipt.
- By accepting the loaned items, you agree to take full responsibility for their care. In the event of any damage, loss, or failure to return the items in their original condition, you will be held fully liable and may be required to compensate for the full value of the products.
🔍 About the campaign
- Chow Tai Fook is launching two new jewelry collections—Project H and Pet Series—and we’re looking for authentic, engaging pet owners to help tell this story. If you love premium design and sharing precious moments with your pet, this is your moment to shine.
✨ Campaign Overview
Chow Tai Fook is launching two stunning collections:
- Project H (a contemporary fine jewelry line – main focus) 80%
- Pet Collar Tag Collection (a stylish accessory for your furry companion) 20%
We're inviting pet-loving influencers to bring both collections to life in one beautifully told story—because every moment with your pet deserves to be celebrated in style.
📅 Campaign Period
There will be 3 campaign phases (not linked to each other):
- Phase 1: April Launch
- Phase 2: Mother’s Day - content will be geared towards this festive.
- Phase 3: Father’s Day - content will be geared towards this festive.
💎 Who We’re Looking For
Influencers must:
- Be based in Singapore
- Own a cat or dog
- Have an Instagram account (public)
- Be comfortable showing their face in the content (non-negotiable)
- Maintain a minimum engagement rate of 3%
👑 Influencer Tiers
We’re open to influencers across different levels:
- Tier 1: 300k+ followers
- Tier 2: 50k–100k followers
- Tier 3: 10k+ followers
Strong content quality and pet-parent storytelling will be key. Strong organic engagement is a MUST.
📦 Product Handling
- Products will be loaned, not gifted.
- Influencers will need to sign a product loan agreement upon collection.
- Influencers are responsible for the safe return of the items after the shoot.
- Lost or damaged items will be charged accordingly.
📸 Content Deliverables
- 1x Instagram Reel or Carousel Post (with face shown)
- 1x Instagram Story (behind-the-scenes or lifestyle shot with the product)
- Clear visual of the jewelry with your pet
- Storytelling that reflects luxury, love, and the bond with your pet
Application starts from: March 17th, 2025
Important Notes:
- There will be 2 rounds of review. All content NEEDS to be approved before it goes live.
- Please apply with the RIGHT social media account e.g. if you are posting on your pet account, please do not apply with your human account.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
10,000
Lifestages
Total Creators
10
Quote your own rate
Chow Tai Fook Jewellery
Chow Tai Fook Jewellery is a trusted and iconic jewellery brand with a rich heritage dating back to 1929. Well-known across Asia, the brand has built a strong reputation for quality, integrity, and exceptional craftsmanship.
In Singapore and Malaysia, Chow Tai Fook brings timeless elegance and modern sophistication to every piece — from classic gold and diamond collections to contemporary designs that suit today’s lifestyle. Whether it’s for daily wear, special occasions, or meaningful gifts, Chow Tai Fook offers jewelry that blends tradition with innovation, made to be cherished for generations.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Media Kit / Interest Indication
1 x
Link
- I WILL NOT work directly with the brand or retailer for 6 months after the campaign has ended.
- I understand that it is my responsibility as a pet owner to ensure that my pet is suitable for this campaign, Pawjourr will not be liable for any issues arising.
- That I will only use audio music is royalty-free and do not infringe any copyrights
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
Q: How will i be reimbursed?
Once you go live with your post, we will ask for your stats 7 days from the live date. Once we have all the information, we will make the payment.
Q: Can i see the products?
The products are not launched but they will be similar to their past collection, Rogue collection. As for the pet collection, it will be collar tags.