Reference ID: #JB00761
Posted on February 12th, 2025
Objective
We are launching a content creation campaign to develop high-quality visual assets showcasing our innovative pet water fountain. The goal is to create sales-driven visual material that highlights the product’s key benefits, simplifying pet hydration with features like a pumpless design and an easy-to-clean structure. The footage should focus on the cleaning process or incorporate editing techniques that make the audience resonate with its effortless maintenance.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Content Requirements
- Product-Centric Visuals: Focus on the pumpless design and ease of cleaning, with a specific emphasis on showcasing the cleaning process.
- Comparison Storytelling: Demonstrate the difference between traditional pump-based fountains and our simplified solution through side-by-side comparisons.
- Minimalist & Clean Aesthetic: Use bright, clutter-free environments to enhance the premium and sleek design of the fountain.
- Close-up Details & Macro Shots: Showcase key product details, including the structure, water clarity, and effortless cleaning process.
- Real Pet Interaction: Capture pets drinking from the fountain naturally, emphasizing comfort, attraction, and usability.
Key Messages & Themes
- Pumpless Design – Highlighting the simplicity of maintenance.
- Easy Cleaning = Better Hygiene – Comparing complex water pump systems to our effortless design.
- Water-Electrical Separation – The detachable water tank and smart base allow for a hassle-free cleaning process while reducing the risk of electrical leakage.
Video Concepts & Inspiration
Based on our best-performing ads, we recommend the following approaches:
- Direct Feature Highlighting: Show the difference between traditional pumps vs. our pumpless, clean, and easy-to-maintain design.
- Pet Usage Focus: Capture real pets interacting with the fountain, reinforcing usability and instinctive attraction.
- Close-up Product Breakdown: Showcase materials, structure, and water clarity in a premium and visually engaging format.
- High-Impact Transitions & Zooms: Use close-ups, macro shots, and clear text overlays to effectively emphasize pain points & solutions.
Technical Specifications
- Video Format: MP4, 1080p+ resolution, 15-30 seconds per clip.
- Aspect Ratios: 1:1 (Square) and 16:9 (Standard Landscape).
- Lighting: Bright, natural, or studio lighting with a clean background.
- Sound: No distracting background noise; clean audio if voice-over is included.
Delivery & Submission
- Selected creators will receive a free unit of the Cheerble Pet Fountain Elfin E1+.
- Approved visuals may be used for advertising, website content, and social media marketing.
Application starts from: February 14th, 2025
Task submission deadline: March 12th, 2025
Creator Preferences
Creator Types
Locations
Malaysia, Singapore, United States
Platforms
Min Followers Count
500
Lifestages
Total Creators
10
Product Sponsorship
Cheerble Pet Fountain Elfin E1+
$99.99
retail value
No cleaning hassle, no electrical leakage and no wire limitation. Powered by MagDrive™ technology, Cheerble Pet Fountain Elfin E1+ delivers pump-free operation, unlike traditional water pumps, whether wired or wireless.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Create ads-driven visual materials showcasing the Cheerble Pet Fountain Elfin E1+ with high-quality videos and images
2 x
Video (Horizontal)
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.