Reference ID: #JB01116
Posted on February 11th, 2026
Income Insurance Limited (Income Insurance) is one of the leading composite insurers in Singapore, offering life, health and general insurance. Established in Singapore to plug a social need for insurance in 1970, Income Insurance continues to put people first by serving the protection, savings and investment needs of individuals, families and businesses today. Its lifestyle-centric and data-driven approach to insurance and financial planning puts the company at the forefront of innovative solutions that empowers the people it serves with better financial well-being.
More than just your best friend, your furry companion is also your family. Welcoming you with kisses and cuddles after a tough day and sharing in your happiness and challenges, you can do your part to pawtect them with Happy Tails Pet Insurance (Happy Tails). Tailored with both dogs and cats owners’ needs in mind, Happy Tails has the purrfect plan to suit your preferred coverage and budget. As vet expenses due to surgery can quickly add up and dip into your savings, Happy Tails supports you with the comfort that you are financially protected, allowing you to focus on taking care of your pet. You are their everything. Pawtect your furry companion today.
Brief
We are looking for 4 pet influencers to share about Happy Tails Pet Insurance and educate their audience on the importance of pet insurance.
Please note that you will be required to head down to Income Eco Run 2025 as part of the campaign requirement.
- Event: Income Eco Run 2026 (Pet category- 700m or 1.2km Walk)
- Date: 19 April 2026 (Sun)
- Time: 4:30am-11.00am
- Venue: Bayfront Event Space
***Ticket will be complimentary.(subject to availability)
The ideal creator:
- Based in Singapore
- Min.1,000 followers on Instagram
Deliverables (Live Dates):
- 1 x IG Reel (60 secs) = 1 week after 19 Apr
- 2 x IG Stories = 19 Apr
For video:
- Video needs to be 60 seconds
- For subtitles, please use orange font or a legible-coloured font within an orange block.
- Make sure the copy is within the safe zone
- Video must be shot vertically in high resolution (9:16, 1080×1920), and feature real video footage, not a slideshow or stitched images.
- Please ensure the video has no watermark on it
- We encourage using a real person's voiceover along with subtitles for the Video.
- Please refer to the slides here on the DO and DON'T when working on the content for videos.
Sample Videos:
Important Information:
- You’ll be required to submit the content outline and script for IG Reel & Stories for review prior to the event.
- Please click on “View Details” under each task to access the creative direction and talking points before creating your storyboard.
- Please follow the approved content outline and script exactly (word-for-word) during filming to avoid major revisions.
- You are required to collect the Run Entry Pack prior to the event, on 11-12 Apr. if you're unable to collect personally, you can appoint someone to collect on behalf with an authorisation form (refer FAQ for more info: https://www.income.com.sg/ecorun/contact-us#faqs)
Event & Outfit Guides
- Do note that "All dogs are to be leashed at all times. The length of the leash is allowed to a maximum of 2 metres. Dogs without a leash are not allowed to participate in the Pet Walk for safety reasons."
- Please wear bottoms suitable for run and avoid shorts that are too short. Also, avoid red shorts and attire with large brand logos or busy prints like polka dots/leopard print. This applies if you are featured in the photo/video reel.
Task submission deadline: May 1st, 2026
Important notes
- There will be minimum 2 rounds of review. All content needs to be approved before it goes live.
- Perpetual global usage rights for all content.
- Please apply with the RIGHT social media account e.g. if you are posting on your pet account, please do not apply with your human account.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Cat
Dog
Human
Locations
Singapore
Platforms
Facebook
Instagram
Min Followers Count
1,000
Lifestages
N/A
Total Creators
4
Earn SGD 200
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
2 x IG Stories (Event Day)
2 x
IG Story (1080 x 1920px)
1 x IG Reel (Post Event)
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.