Reference ID: #JB00831
Posted on May 2nd, 2025
At Instinct, we are as passionate about our people as we are about the pets we call family. We believe that all pets deserve the best life possible. And if you ask us, it starts with food.
🧡 Instinct Original Raw Coated Kibble is:-
- High in animal protein, grain-free recipe coated with freeze-dried raw
- 70% real animal ingredients & nutritious oils
- 30% vegetables, fruits & other wholesome ingredients
- Guaranteed levels of live, natural probiotics, natural Omegas & antioxidants
... with a long list of benefits for your furry friend, such as:
- Increased energy & vitality
- Better digestion, with smaller/firmer #2's
- Improved skin & coat
- Relief from food sensitivities
- Improved weight
- More mealtime excitement!
Our trial packs (454g) allow pawrents to try all the goodness that Instinct offers at a lower entry point.
Our Instinct Original Raw-Coated Kibble is available in 2 options:
🐱 Instinct Original Kibble - Chicken (Cats)
🐶 Instinct Original Kibble - Salmon (Dogs)
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
We are looking for creators who:-
- Can create high-quality lifestyle videos with their pets
- Can deliver the product's details & benefits naturally, with engaging concepts
- Are comfortable doing voice-overs and being in front of the camera with their pets
- Can post the finished result on social platforms
ANGLE 1
A Day in the Life of a Pet Parent
- Showcase flow of activities with pet (e.g., waking up to barking/meowing, cleaning up, playing, brushing, feeding, etc)
- Incorporating Instinct during mealtime
- Mentioning the convenience of trial-pack size when trying out Instinct for the first time
- Mention product characteristics: Raw-Coated Kibble
- Mentioning love for the product due to benefits that the product offers to your pet (can mention that you already start to see a difference, in coat, digestion, mealtime excitement, etc)
- Mentioning that your pet loves the taste of Instinct, and you will get the bigger bags to continue feeding your pet the taste they love and can benefit from.
- Encourage watchers to make the change and try out Instinct via Trial Packs.
ANGLE 2
My Pet Essentials
- A showcase of your pet essentials (toys, grooming products, food)
- E.G. starting off the video by showing what toy your pet can't live without, and segueing into mentioning that for energy and fuel to play with their toys, they eat Instinct!
- Incorporating Instinct during mealtime
- Mentioning the convenience of trial-pack size when trying out Instinct for the first time
- Mention product characteristics: Raw-Coated Kibble
- Mentioning love for the product due to benefits that the product offers to your pet (can mention that you already start to see a difference, in coat, digestion, mealtime excitement, etc)
- Mentioning that your pet loves the taste of Instinct, and you will get the bigger bags to continue feeding your pet the taste they love and can benefit from.
- Encourage watchers to make the change and try out Instinct via Trial Packs.
Application starts from: May 9th, 2025
Task submission deadline: June 6th, 2025
What You'll Get:-
🧡1x Instinct Original Raw-Coated Kibble 454g (cat/dog)
- Product worth RM39
Please note:
🚫 NO AI voice-overs are allowed.
Creator Preferences
Creator Types
Locations
Malaysia
Platforms
Min Followers Count
1,000
Lifestages
Total Creators
15
Product Sponsorship
Instinct Dog Original Grain-Free Recipe (Salmon)
MYR39.9
retail value
- 454g Trial Pack
- Wild-caught salmon is the first ingredient – packed with animal protein for strong, lean muscles
- 72% real animal ingredients and nutritious oils; 28% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
***Approved Cat Pawrents will receive: 1x Instinct Cat Original 454g Grain-Free Recipe With Real Chicken Dry Cat Food, 2x Instinct Cat Original Real Chicken Recipe Wet Cat Food 85g
Approved Dog Pawrents will receive: 1x Instinct Dog Original 454g Grain-Free Recipe With Real Salmon, 2x Instinct Dog Healthy Cravings 85g Real Salmon Recipe Wet Dog Pouch
Instinct Dog Healthy Cravings Salmon
MYR10.9
retail value
- 85g
- Cuts of wild-caught salmon in a savory gravy
- Use as a topper or mixer to add the delicious taste and moisture your dog craves
- Made without - grain, potato, corn, wheat, soy, by product meal, artificial colors or preservatives
- Made in the USA with the finest ingredients from around the world
***Approved Cat Pawrents will receive: 1x Instinct Cat Original 454g Grain-Free Recipe With Real Chicken Dry Cat Food, 2x Instinct Cat Original Real Chicken Recipe Wet Cat Food 85g
Approved Dog Pawrents will receive: 1x Instinct Dog Original 454g Grain-Free Recipe With Real Salmon, 2x Instinct Dog Healthy Cravings 85g Real Salmon Recipe Wet Dog Pouch
Instinct Cat Original Grain-Free Recipe (Chicken)
MYR39.9
retail value
- 454g
- Cage-free chicken is the first ingredient – packed with animal protein for strong, lean muscles
- 81% real animal ingredients and nutritious oils; 19% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
***Approved Cat Pawrents will receive: 1x Instinct Cat Original 454g Grain-Free Recipe With Real Chicken Dry Cat Food, 2x Instinct Cat Original Real Chicken Recipe Wet Cat Food 85g
Approved Dog Pawrents will receive: 1x Instinct Dog Original 454g Grain-Free Recipe With Real Salmon, 2x Instinct Dog Healthy Cravings 85g Real Salmon Recipe Wet Dog Pouch
Instinct Cat Original Wet Cat Food (Chicken)
MYR9.9
retail value
- 85g
- The first ingredient is cage-free chicken, providing the essential animal protein your cat needs for robust, lean muscles.
- Wholesome Goodness: With 95% chicken, liver & turkey, plus 5% vegetables, fruits & other wholesome ingredients — and absolutely 0% grain! It's a recipe crafted with your cat's health and taste buds in mind.
- No Nasties: Made without grain, potato, corn, wheat, soy, artificial colors, or preservatives. Your cat gets pure goodness with every bite
- Delicious Pâté Texture: Irresistibly smooth pâté texture that adds an extra layer of luxury to mealtime.
***Approved Cat Pawrents will receive: 1x Instinct Cat Original 454g Grain-Free Recipe With Real Chicken Dry Cat Food, 2x Instinct Cat Original Real Chicken Recipe Wet Cat Food 85g
Approved Dog Pawrents will receive: 1x Instinct Dog Original 454g Grain-Free Recipe With Real Salmo, 2x Instinct Dog Healthy Cravings 85g Real Salmon Recipe Wet Dog Pouch
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Creative Content Creation for Instinct Original Range
1 x
Video (Vertical)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.