Reference ID: #JB00845
Posted on May 13th, 2025
We want to introduce new pet owners to Instinct’s premium raw-inspired nutrition through an exclusive trial pack! We’re partnering with 10 passionate pet content creators to showcase their cats enjoying Instinct’s high-protein, grain-free kibble
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Brief
Who We’re Looking For:
- Pet parents who are passionate about pet nutrition 🐾
- Content creators who post engaging pet content (micro & macro influencers welcome!)
- Must have an authentic audience and high engagement
- Open to honest reviews and creative storytelling
Application starts from: May 14th, 2025
Task submission deadline: June 13th, 2025
Creator Preferences
Creator Types
Cat
Dog
Human
Locations
Singapore
Platforms
Facebook
Instagram
TikTok
Min Followers Count
500
Total Creators
10
Product Sponsorship
Key Products to Promote
Instinct Cat Original Grain-Free Recipe (Chicken)
- 454g
- Cage-free chicken is the first ingredient – packed with animal protein for strong, lean muscles
- 81% real animal ingredients and nutritious oils; 19% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Instinct Dog Original Grain-Free Recipe (Salmon)
- 454g Trial Pack
- Wild-caught salmon is the first ingredient – packed with animal protein for strong, lean muscles
- 72% real animal ingredients and nutritious oils; 28% vegetables, fruits and other wholesome ingredients; 0% grain
- Made without - grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives
- Guaranteed levels of live, natural probiotics, natural Omegas and antioxidants for digestive health, healthy skin & coat, and immune health
- The only kibble with the pure, real nutrition of raw on every piece
- Made in the USA with the finest ingredients from around the world
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Product Highlight Video – Instinct Original Grain-Free Recipe with Real Chicken (Cat Food)
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.