Reference ID: #JB00760
Posted on February 11th, 2025
Here at Mr Pawsome, we believe that every pet is unique, both in personality and physiological makeup. Such varying needs greatly determine how products factor into each pet's well-being. To help your furry pals reap maximum benefit from the products they

We are looking for 5 pet creators to try and share their experience with Instinct x Mr Pawsome!
Deliverables:
- IG reel x 1 (perpetual usage rights). Mr Pawsome and Instinct will be using videos for ads during campaign period
- Post on their accounts as collaborated post between Mr Pawsome and Instinct
Submission Timeline:
· Live date 1: First 2 creators | 1st week of March
· Live date 2: Next 2 creators | 2nd week of March
· Live date 3: Last creator | 3rd week of March
*Promotion starts 1 March
Talking Points:
Please refer to individual talking points for each product in the document below:
What Creators Will Receive - Brand Box/Bag
· 1x Instinct Brand Box (For Dog or Cat)
· 2 x $25 Mr Pawsome Vouchers
Content Reference:
https://www.instagram.com/reel/DEuOqAryk0O/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
https://www.instagram.com/reel/DE4aaJrN9my/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Application starts from: February 1st, 2025
Important Notes:
- If selected, we will mail the products to you
- Perpetual global usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
100
Lifestages
Total Creators
5
Product Sponsorship
Instinct Brand Box (Dog)
SGD58
retail value
Instinct x Mr Pawsome Brand Box (Cat)
SGD27.8
retail value
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
IG Reel

1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I agree to grant global usage rights in perpetuity to the brand for marketing purposes