Reference ID: #JB01215
Posted on April 13th, 2026
Kubi Pet is a New Jersey-based pet wellness brand built by a close-knit team of pet lovers and wellness nerds. They make two things: slow feeders and lick mats for enrichment, and clean-ingredient supplements for gut and joint health.
What makes them different isn't just the products — it's the philosophy. Every ingredient is human-grade. Every formula is short-listed, no fillers, no mystery additives. Their in-house "taste testers" — Mimi, Uno, Butter, and Brie — have tried everything before it goes to market.
Their lick mats start from $9.99, and their supplements from $24.99. They're positioned as an everyday brand for modern pet parents who care about what goes into their pet's body — and who want products that actually fit into a real routine.
Campaign Brief
- This campaign is about presenting both Kubi Pet products — the lick mat and the supplement — as a single, seamless routine.
- Not two separate product features. One routine, one post.
- The supplement gets mixed into or onto the lick mat. Pet eats it. Done. That's the story.
Brief
Choose the angle that fits your pet's actual experience. These are suggested angles that have worked the best based on our experience.
ANGLE A — "She has no idea this is good for her"
Best for: creators whose pet is picky about supplements or would never take one willingly
Hook options (choose one):
- "She has no idea this is good for her."
- "POV: hiding your dog/cat's supplements like a pro."
- "My dog/cat refuses supplements. So I do this instead."
- "The sneakiest thing I do as a dog/cat mom."
Script direction:
- Hook to camera (0–3s)
- Set up the problem: your pet won't touch a supplement if they can smell it (3–12s)
- Load the lick mat — spread yogurt or peanut butter as the base. Hold up the Kubi supplement, show the label, mix one scoop in, spread flat (12–28s)
- Dog goes to town on the mat. Let this breathe — capture the licking audio, multiple angles, dog/cat's face (28–48s)
- Back to camera: "Pumpkin, carrot, apple, probiotic — that's the whole ingredient list. She thinks it's a snack. I know it's gut support." (48–58s)
- "Both from @kubipets — follow them, they make really good stuff." Hold up both products in frame (58–65s)
CAROUSEL ANGLE A — "The gut health lick mat recipe."
Best for: creators who like recipe or food styling content, or who post ASMR-style food prep
This is a step-by-step recipe carousel that shows how to build a gut-health lick mat using Kubi Pet's supplement as one of the ingredients. Each slide is one step. The supplement is introduced mid-recipe — not as a product placement, but as an ingredient that belongs there.
ANGLE B — "What my dog/cat gets in a day"
Best for: creators who do lifestyle/routine content or "day in the life" style videos
Hook options (choose one):
- "What my dog/cat eats in a day — she eats better than me."
- "My dog/cat's daily routine, and she is absolutely spoiled."
- "Everything my dog/cat gets in a day as a dog/cat mom who takes this seriously."
Script direction:
- Hook to camera (0–3s)
- Morning: "Breakfast is kibble with Kubi's Gut Support mixed in — just a scoop on top." Show sprinkling, close-up of product label, dog/cat eating from bowl (3–18s)
- Midday: "Around noon, she gets her lick mat. Today it's Greek yogurt and blueberries." Overhead ASMR shot loading the mat (18–35s)
- Let the licking run. Multiple angles. Dog/cat fully absorbed (35–50s)
- Back to camera: "The lick mat takes her 15–20 minutes. That's enrichment, not just eating. And the supplement is already in her system from breakfast." Hold both products up (50–60s)
- "Both from @kubipets — follow them for more." (60–65s)
CAROUSEL ANGLE B — "My dog's daily routine — broken down"
Best for: creators who do lifestyle or "day in the life" content, or who have an established pet routine their audience already follows
This is a routine breakdown carousel. Each slide covers one moment of the day where a Kubi Pet product appears. The supplement at breakfast and the lick mat at midday are the two anchor moments — everything else is context and warmth.
ANGLE C — "The combo that changed her digestion."
Best for: creators whose pet has had real digestive or joint issues, or creators who like an educational approach
Hook options (choose one):
- "Most people think of lick mats and supplements as separate things. They're not."
- "Here's what I put in my dog/cats' lick mat every morning — and why."
- "The combo that changed my dog/cat's digestion and honestly calmed her down too."
Script direction:
- Hook to camera (0–3s)
- Lick mats slow down eating — the licking motion actually helps with digestion and calms the nervous system. But if you're just putting peanut butter on it, you're missing the window." Show lick mat (3–18s)
- "I mix Kubi's Gut Support right into whatever I'm spreading on the mat." Show scooping a scoop of the supplement into the yogurt base. Mix. Spread on the mat. Read ingredient list out loud: "Pumpkin, pumpkin seed, apple, carrot, probiotic — that's it." (18–32s)
- Dog/cat using lick mat — let it play. "The slow licking means she's actually absorbing it properly. She's mentally stimulated, she's getting nutrition, and she's calm." (32–48s)
- Both products held up. "Kubi Pet makes both. Clean ingredients, no fillers. This is the combo I use every single day." (48–58s)
- "Follow @kubipets for more." (58–63s)
CAROUSEL ANGLE C — "5 things to put on your dog's lick mat (one is a game changer)"
Best for: creators who like educational or list-style content, or whose audience saves reference posts
This is a save-worthy reference carousel. Each slide features one lick mat topping or ingredient. The Kubi supplement appears on slide 4 or 5 as the "game changer" — introduced last for impact, not first as a product push. This format drives saves more than any other carousel type.
Feel free to adjust the dog/cats name, your personal story, and any specific foods on the mat to match what you actually use. What matters is that both products appear, the routine feels real, and the follow CTA lands at the end.
Important Notes
- You will need to purchase the product first, but we will reimburse you after the campaign.
- All content needs to be reviewed before it goes live.
SHOT REQUIREMENTS (all angles)
- Overhead close-up of loading the lick mat (this is an ASMR moment — capture the sound)
- Product label clearly readable in at least one frame for both the lick mat and supplement
- Pet's face and reaction while licking
- Final frame: both products held in frame together or placed side by side
- At least 15–20 seconds of the pet actively using the lick mat — do not cut this short
AUDIO (FOR IG REELS)
- Sound-on content. The audio of the licking is important — film in a quiet space.
- Clear voiceover throughout.
- Background music is optional but must not overpower the natural sounds.
Creator Preferences
Creator Types
Cat
Dog
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
24
Earn $40
Key Products to Promote
Kubi Pets Slow Feeder (Ovalicious)
USD9.99
retail value
- SLOW FEEDER & DIGESTION SUPPORT – Textured patterns encourage slow, mindful licking to help prevent fast eating and support better digestion
- CALMING & ANXIETY RELIEF – Licking provides natural mental stimulation that helps reduce stress, boredom, and anxious behavior
- STRONG SUCTION, WALL-MOUNT DESIGN – Easily sticks to smooth surfaces like tiles, glass, and bathtubs for hands-free use during bath time or grooming
- VERSATILE TREAT MAT – Perfect for peanut butter, yogurt, pumpkin, wet food, or spreads; suitable for dogs and cats of all sizes
- DISHWASHER SAFE & DURABLE – Lightweight, easy to clean, and built for everyday use at home or on the go
Kubi Pets Slow Feeder (Slow mo Bowl)
USD12.99
retail value
- Promotes Healthy Digestion: Designed to help fast eaters slow down and enjoy their meals, reducing the risk of bloating, choking, and indigestion.
- Engaging & Fun Design: The unique maze pattern turns mealtime into a playful challenge—keeping your pup mentally stimulated and satisfied.
- Perfect for Eager Eaters: Ideal for dogs who tend to gobble their food; encourages slower eating habits for better overall well-being.
- Durable & Pet-Safe: Made from high-quality, non-toxic, and BPA-free materials that are built to last through daily use.
- Easy to Clean & Non-Slip: Lightweight, dishwasher-safe bowl with a non-slip base to stay in place while your pup enjoys their kibble.
Kubi Pets Slow Feeder (Snack Board)
USD14.99
retail value
- LARGE MULTI-SECTION FEEDER – Kubi Pets’ largest feeder, designed for variety, sharing, and special occasions
- MINI BOWLS & FLAT SECTIONS – Serve wet food, kibble, treats, and spreads all in one enrichment board
- ENCOURAGES SLOW, HEALTHIER EATING – Helps reduce fast eating while keeping pets mentally engaged
- PERFECT FOR MULTI-PET HOMES – Spacious design allows multiple pets to enjoy together without crowding
- PET-SAFE & EASY TO CLEAN – Durable materials built for daily use and dishwasher safe for hassle-free cleanup
Kubi Pets Slow Feeder (Snack Dish)
USD11.99
retail value
- DUAL SLOW-FEED DESIGN – Two built-in textured patterns help slow down fast eaters while keeping pets mentally engaged
- BUILT-IN TREAT CORNER – Dedicated section for treats, toppers, or add-ons to make every meal more exciting
- MESS-FREE BOWL SHAPE – Bowl design keeps wet food, raw meals, and mix-ins contained with less cleanup
- SUPPORTS HEALTHIER EATING – Helps reduce gulping, bloating, and indigestion caused by fast eating
- PET-SAFE & EASY TO CLEAN – Made for daily use and dishwasher safe for quick, hassle-free cleaning
Kubi Pets Pumpkin Gut Support (30 servings)
USD29.99
retail value
About the product
- Supports normal stool function, digestion, nutrient absorption, and better bowel health with active ingredients like prebiotic fiber.
- Best for: dogs of all ages who suffer from runny poops, digestiv,e or stomach issues
Benefits
- Supports Healthy Digestion – Pumpkin, apple, and natural fiber help regulate bowel movements and soothe sensitive stomachs.
- Probiotic Power – 20 billion CFU blend of probiotics promotes a balanced gut microbiome for better nutrient absorption.
- Gentle on Tummies – Helps reduce bloating, gas, and digestive discomfort in dogs and cats.
- Daily Wellness – Boosts overall gut health, which supports immunity, energy, and long-term well-being.
- Tasty & Easy to Use – Flavored powder topper mixes easily with meals, making supplementation stress-free.
Kubi Pets Green Lipped Joint Support
USD32.99
retail value
About the product
- Helps maintain healthy joints, mobility, and flexibility with natural ingredients like Green Lipped Mussel and Turmeric.
- Best for: dogs of all ages who experience stiffness, joint discomfort, or need extra support to stay active.
Benefits
- Supports Joint Health & Mobility – Green Lipped Mussel provides natural omega-3s, glucosamine, and chondroitin to nourish cartilage and improve flexibility.
- Reduces Stiffness & Discomfort – Helps ease occasional joint pain from aging, exercise, or daily activity.
- Natural Anti-Inflammatory Power – Turmeric extract supports a healthy inflammatory response for long-term joint comfort.
- Promotes Active Lifestyles – Keeps dogs moving with energy, whether it’s walks, playtime, or zoomies.
- Easy Daily Use – Fine powder mixes seamlessly with food for a tasty, mess-free supplement.
Tasks
You are required to choose a total 3 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Product Receipt
1 x
Image / Screenshot
Product Review
1 x
Product Review
IG Carousel = USD$40 (exclude product + shipping cost)
1 x
IG Reel (1080 x 1920px)
IG Reel = USD$80 (exclude product + shipping cost)
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will not work directly with the brand, partner or retailer for 6 months after the campaign has ended.
- I will give full rights to the brand and Pawjourr for all content created, wholly or in partial