Little BigPaw - Cat Dry Food Campaign

Little BigPaw
Little BigPaw

Reference ID: #JB00387

Posted on October 27th, 2023

Pet Lovers Centre Pte Ltd is an Asian retailer of pet products and services. It is one of the largest and oldest pet store chains in Singapore. Today, PLC has 67 stores in Singapore, 55 stores in Malaysia, 16 stores in Thailand, 2 stores in Vietnam, and 20 stores in Philippines.

Little BigPaw - Cat Dry Food Campaign
Brief

Pet Lovers Centre Malaysia is looking for 20 Cat Owners to create influencer testimonials on their exclusive cat dry food - Little BigPaw.

Each creator will receive: 1pack of selected Little BigPaw Cat Dry Food

Choose ONE from the product list

The ideal creator will be:

Deliverables 1 IG Carousell Post

  • 1st photo: Feature your cat consuming the Little BIgPaw Cat dry food dish with the product in the photo (photo should feature the cat eating the food, not just posting with the product!)
  • 2nd photo: Close-up view of the cat's dry food to show the food details
  • Caption: Convince other cat owners to head down to Pet Lovers Centre Malaysia any branch to purchase Little BigPaw Cat Dry Food/

Products will be sent from 10 November 2023 onwards

Task submission deadline: November 29th, 2023

  • Do remember to tag @pawjourr as a paid partnership. – GUIDE HERE
  • Each creator will receive MYR50 on top of the product for 1 x IG Carousell Post.
  • Shortlisted creators are required to join PLC MY Campaign WA Group for campaign updates & post instruction.
Creator Preferences

Creator Types

Cat
Human

Locations

Malaysia

Platforms

Instagram

Min Followers Count

1,000

Lifestages

All

Total Creators

20

Earn MYR 50

Key Products to Promote
Little BigPaw Atlantic Salmon Senior Recipe (350g)

Little BigPaw Atlantic Salmon Senior Recipe (350g)

MYR21

retail value

Little BigPaw Atlantic Salmon Adult Recipe (375g)

Little BigPaw Atlantic Salmon Adult Recipe (375g)

MYR21

retail value

Little BigPaw Atlantic Salmon Adult Recipe (350g)

Little BigPaw Atlantic Salmon Adult Recipe (350g)

MYR21

retail value

Little BigPaw British Chicken Kitten Recipe (375g)

Little BigPaw British Chicken Kitten Recipe (375g)

MYR21

retail value

Tasks

You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.

IG Carousel Post

IG Carousel Post  (1080 x 1080px)

1 x

IG Carousel Post (1080 x 1080px)

Terms & Conditions
  • I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
  • In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
  • I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
  • Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
  • I will only use music that is either owned by me or that I have obtained appropriate licenses or permission to use.
  • By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
  • In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
  • I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
  • I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
  • I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.