Reference ID: #JB01245
Posted on April 23rd, 2026
Luna is a mobile app that provides pet owners with 24/7 access to veterinary guidance. The product is designed to help pet parents make informed care decisions, avoid unnecessary emergency visits, and support longer, healthier lives for their pets.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Brief
Overview
Luna is a mobile app that provides pet owners with 24/7 access to veterinary guidance. The product is designed to help pet parents make informed care decisions, avoid unnecessary emergency visits, and support longer, healthier lives for their pets.
We are looking to partner with a small number of creators on an ongoing basis to tell meaningful, experience-driven stories about using Luna in real life.
Objective
Our goal is to build long-term relationships with a select group of creators whose audiences trust their perspective on pet care.
Rather than one-off sponsored posts, we are looking for partners who are interested in:
- Using Luna consistently
- Sharing authentic experiences over time
- Collaborating on content that evolves as they continue using the product
The most successful partnerships will feel like a natural extension of your existing content, not a campaign.
Content Approach
- We are not prescribing a fixed content format. Instead, we are looking for creators who can naturally integrate Luna into their content in a way that resonates with their audience.
- Content should be grounded in real usage and may take a variety of forms, including short-form video, stories, updates, or ongoing mentions.
- Creators may explore one or both of the following directions:
1. Reactive (Concern-Based Use Case)
Document moments where you are unsure about your pet’s health or behavior, and how Luna helps you assess the situation and decide what to do next.
2. Proactive (Longevity and Preventative Care)
Show how you are actively improving your pet’s long-term health using insights from Luna, including nutrition, preventative care, and lifestyle decisions.
We encourage creators to return to the product over time and share updates, learnings, and outcomes as part of an ongoing narrative.
What We’re Looking For
We are prioritizing creators who:
- Have a strong sense of trust with their audience
- Regularly share content about their pet(s)
- Are comfortable documenting real experiences (including uncertainty or decision-making moments)
- Are interested in building a longer-term relationship with a brand
- Follower count is less important than authenticity, consistency, and audience engagement.
Key Messages
We encourage you to naturally communicate the following themes in your own voice:
- Luna is built on trusted veterinary science
- Luna is a family owned business
- It helps determine whether a situation is serious (Do I need to see an emergency vet?)
- Users have unlimited access real veterinary professionals via video or messaging anytime
- Luna's longevity planning helps pets live longer healthier lives
- Luna offers free care to adopters
You are not expected to cover all of these points in a single piece of content.
Creative Guidelines
Recommended:
- Speak in your natural tone and format
- Feature your real pet and real situations
- Share genuine reactions and decisions
- Allow the story to unfold over time
Avoid:
- Scripted or overly promotional language
- Content that feels like a traditional advertisement
- Medical claims or guarantees
Access and Collaboration
Creators will receive:
- Complimentary access to the Luna app
- Ongoing support from our team
We view this as a collaborative partnership and are open to:
- Iterating on content together
- Expanding into additional formats or campaigns
- Building a longer-term relationship based on performance and alignment
Usage Rights
Content created as part of this partnership may be used by Luna across marketing channels, including paid advertising. Content may be edited for performance while maintaining the integrity of the original message.
Final Note
- We are intentionally selective and are looking to build a small group of creators who we can work with over time.
- The most effective content will come from creators who genuinely use and believe in the product, and who are interested in telling that story in an honest and evolving way.
Creator Preferences
Creator Types
Cat
Dog
Human
Vet
Locations
United States
Platforms
Instagram
TikTok
Youtube
Min Followers Count
50,000
Lifestages
All
Total Creators
4
Earn up to $2,000
Key Products to Promote
Luna
- Luna is your personal 24/7 verinarian designed to help dogs and cats live longer, healthier lives.
- With the Luna app, pet parents get unlimited video calls with veterinarians, unlimited messaging with veterinary professionals, AI-powered pet health guidance, and personalized longevity plans tailored to their pet’s breed, age, lifestyle, and health history.
- Whether you have a quick question, want peace of mind when something seems off, or want ongoing support to help your pet thrive, Luna makes expert veterinary care more convenient and accessible from home.
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Luna Creative (IG / TikTok / Youtube / Free to suggest)
1 x
Video (Vertical)
Terms & Conditions
- In the event that I withdraw from this campaign, I agree to return the product provided. If I am unable to return it, I will reimburse the full value of the product.
- I confirm that my Instagram account is a business or creator account and that I am able to provide post insights when requested.
- Pawjourr reserves the right to modify the campaign brief and deliverables at any time, with or without prior notice. Any changes take effect immediately. Continued participation following such changes constitutes acceptance, unless I formally withdraw from the campaign.
- By applying to this campaign, I consent to sharing my personal data with the brand for marketing purposes.
- I understand that failure to complete the campaign without a valid reason may result in being excluded from future Pawjourr campaigns.
- I accept full responsibility for any legal issues arising from my use of music or other third-party content in my submissions, including any claims of copyright infringement or intellectual property violations.