Reference ID: #JB01147
Posted on March 9th, 2026
For over 90 years, Purina has been guided by the belief that pets and people are better together. Their passion for pets goes beyond pushing pet nutrition forward and into forging partnerships in the pet welfare world and raising awareness of what pets truly need.
Their quest to advance pet nutrition and conduct industry-leading research on pet well-being drives them to do more year after year.
**This is an ongoing campaign, so reviews and approvals will be slow and incremental.
![[March 2026] Purina x UGC Videos](/_next/image?url=https%3A%2F%2Fpawjourr-dev.s3.ap-southeast-1.amazonaws.com%2Fimages%2F68b0aff6-89a7-40e3-a42f-d73d06134b6d-Screenshot2026-03-09%2520at%252010.17.04%25E2%2580%25AFPM-gHzowSK5I.png&w=1080&q=75)
Brief
We're seeking creators to shoot content for Purina (range of products)!
The ideal creator will be:
- Based in Malaysia
- Own a cat or dog
- Comfortable showing their face on camera, if needed
Brands that we are looking for creators this March:
- FF Royale Cans
- Beneful Cans
- Pro Plan Cat: Chicken (Kitten / Adult)
- Pro Plan Dog: Chicken (Puppy / Adult)
Deliverables x 3 (no posting required)
(a) 1 x Final Video -- with subtitles
- Min 30 - 45s
- Dimensions: pixels (Portrait 9:16)
- File Formats: .MP4, .MOV
- If VO is needed, please use your real voice (and not AI-generated)
(b) 1 x Final Video -- no subtitles, no VO (if applicable)
- Min 30 - 45s
- Dimensions: pixels (Portrait 9:16)
- File Formats: .MP4, .MOV
(c) Raw Footage
- All raw footage of the video, so that we can edit the video (if need be)
- Please ensure the raw footage is HIGH-RESOLUTION.
- Min 30 - 45s
- Dimensions: pixels (Portrait 9:16)
- File Formats: .MP4, .MOV
Important Information:
- Each approved influencer will receive a sample kit from the brand- you do not have to order it yourself.
- Please refer to the campaign brief and reach out if you have any questions.
Timeline
- Upload your video draft to your Pawjourr portal for approval within 7-10 days of receiving the product.
- Check your email regularly for feedback.
IMPORTANT NOTES!!
- There will be 2 rounds of review.
- Perpetual usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can meet the deadline. This opportunity is not for hobbyists or casual participants.
- Kindly note that all applications are subject to approval. You will receive a notification email, whether your application is approved or not.
- This campaign is managed by Pawjourr/ The Woof Agency. Please reach out to hello@pawjourr.com if you have any questions. DO NOT contact the brand directly.
Creator Preferences
Creator Types
All
Locations
Malaysia
Platforms
Instagram
TikTok
Min Followers Count
100
Lifestages
All
Total Creators
4
Earn MYR 250
Key Products to Promote
PRO PLAN Adult Medium Chicken Formula with Probiotics - Dry Dog Food
- Real Chicken #1 Ingredient
- Fortified with guaranteed live probiotics for digestive and immune health
- For long healthy life, feed a lean body condition using the recommended daily feeding amount and Ideal Body Condition Guide
- Highly digestible quality ingredients for superior nutrient absorption
- Vitamin A and omega-6 fatty acids, for healthy skin and a beautiful coat
PRO PLAN® Kitten Chicken - Dry Cat Food
PRO PLAN® KITTEN, CHICKEN combines all essential nutrients including DHA to support brain development, vitamins C and D with colostrum to develop a healthy immune system, in a high protein diet. Suitable for kittens up to 1 year before they transition to an adult food.
- Real Chicken #1 Ingredient
- No added artificial colours, flavours and preservatives
- 100% complete and balanced nutrition
- Supports healthy bones, teeth and muscle growth
Beneful Cans
Beneful serves up delicious flavour and complete nutrition to help your dog thrive. Made with real ingredients and a variety of playful textures, each meal fuels their energy and brings pure mealtime joy.
Purina Fancy Feast Royales
Deliver the ultimate gourmet experience to your precious feline with this highly palatable wet cat food. Available in an extensive array of tasty, mouth-watering flavours that even the fussiest eaters will find satisfaction.
Tasks
You are required to choose a total 3 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Raw Footage (Google drink link)
1 x
Link
1 x Final Video -- no subtitles, no VO (if applicable)
1 x
Video (Vertical)
1 x Final Video -- with subtitles
1 x
Video (Vertical)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- If selected to work on this campaign, I understand that the brand and Pawjourr will have full global perpetual usage rights to my content