Reference ID: #JB00509
Posted on April 16th, 2024
Mind Up Corp is headquartered in Japan and they design and manufacture dental care products for pets as well as humans. Being a specialist manufacturer, Mind Up has been able to develop a multitute of dental specifically design to improve the dental health your pet.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.

Campaign Objectives:
- Create brand awareness for Mind Up pet oral care products
- Drive top-of-mind recall when pet owners are searching for oral care products
- Product education through demos and reviews so pet owners will know how to use the products
Target audience: We are looking for pet (cats and dogs) owners who are:
- Looking to maintain their pets' oral care
- Looking to introduce oral care to their pets
- Willing to pay for quality oral care products for their pets
What does success look like:
- To drive consumers to the Furkin'Fresh e-commerce marketplace website here.
All content creators are allowed 3 items:
For dogs:
- Toothpaste OR Toothbrushing Liquid
- Any toothbrush (Please choose from the products available)
- Fingerbrush OR Dental Wipes
For cats:
- Toothbrushing Liquid
- Any toothbrush (Please choose from the products available)
- Fingerbrush
Task submission deadline: May 20th, 2024
- This is a product-only sponsorship.
PLEASE READ!👇
For this campaign, the brand is managing all aspects directly.
If you have any concerns, or questions, or need assistance, please reach out to the brand's contact person listed below. Pawjourr does not have the context or visibility for this campaign and cannot assist with inquiries.
Thank you for your understanding and cooperation.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
500
Lifestages
Total Creators
30
Product Sponsorship
Mind Up KENKO CARE Toothpaste
$11.5
retail value
Toothpaste contains an abrasive that allows you to brush your teeth more effectively in a short time.The abrasive is called Hydroxyapatite, which is also a part of the component of teeth and bones which is also safe to swallow.
Toothpaste is milk flavoured.
Mind Up NYANKO CARE Micro Head Toothbrush
$9.5
retail value
Specially designed pet toothbrush (mini-sized bristle) targeted for kittens for daily brushing. 10mm thickness of the brush bristles to accommodate a smaller mouth; allows for easy application and cleans the inner teeth (around the cheek area).
Mind Up KENKO CARE Soft Small Head Toothbrush
$9.5
retail value
Soft Toothbrush Small Head is ideal for pet dogs whose gums are weakened caused by periodontal disease.
The handle is bent at a 15° for easy handling when brushing for your pet dog teeth.
Recommended for small to medium sized breeds.
Mind Up KENKO CARE Cylinder Head Toothbrush
$9.5
retail value
Cylinder head is around 14.5mm in diameter, suitable for medium to large breeds.
Toothbrush Cylinder Head shape makes brushing easy.
The bristle top will always be in contact with pet’s teeth during brushing due to the brush shape.
Mind Up KENKO CARE Soft Large Head Toothbrush
$9.5
retail value
Soft Toothbrush Large Head is for pet dogs whose gums are weakened caused by periodontal disease.
The handle is bent at a 15° for easy handling when brushing for your pet dog teeth.
Recommended for medium to large sized breeds.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Create awareness for Mind Up oral care products

1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
