Reference ID: #JB00998
Posted on September 25th, 2025
Recognizing that pets are family too, we developed MyPetsQR to provide pet owners with a reliable tool to manage their pets' medical records.
This mobile application allows you to carry your pet's health information, including immunizations, allergies, treatments, and current medications, wherever you go.
Key features include:
- Real-Time Data Sharing: Facilitates secure sharing of your pet's medical information with veterinarians and other care providers, ensuring they have access to accurate and current data.
- Dynamic Integration: Automatically updates with each change in your pet's treatment regimen and integrates seamlessly with Electronic Health Records (EHRs).
Fully compatible with iOS and Android devices, MyPetQR ensures that your pet's health records are always accessible, helping you provide the best possible care for your beloved companions.
Brief
Please refer to the full campaign brief here
Core Message: “All your pet’s records, one QR — peace of mind wherever you go.”
Supporting Ideas: Essential for pet travel; makes vet visits and adoption transitions smoother; professional, trustworthy, with a touch of fun.
Primary Goal:
- Drive awareness, engagement, and Instagram follows pre‑launch
- Drive RSVPs and on‑site buzz for the NYC pop‑up; convert attention into ongoing social growth and early adopters.
Secondary Goal:
- Build brand credibility & trust (medical records, vets & shelters, secure data).
Key Objectives:
Pre‑Launch (Sep - Oct):
- Announce the product (teaser education: what MyPetsQR is/how it works).
- Drive follows on Instagram and event interest.
Launch Month (Nov):
- Drive event sign‑ups and attendance for the pop‑up.
- On‑site creator coverage (IG Stories/Reels) to fuel FOMO and post‑event discovery.
Selected influencers are required to produce:
- 1 x IG Reel (October)
- 1 x IG Reel (November), post-event
- 2 - 3 IGS during the pop-up event (no content review needed)
Task submission deadline: November 30th, 2025
Notes:
- This campaign will prioritize creators based in New York City.
- For the 2nd deliverable, you are expected to head to the event on the event date.
Creator Preferences
Creator Types
Cat
Dog
Locations
United States
Platforms
Instagram
Min Followers Count
10,000
Lifestages
All
Total Creators
10
Quote your own rate
Key Products to Promote
MyPetsQR
Recognizing that pets are family too, we developed MyPetsQR to provide pet owners with a reliable tool to manage their pets' medical records.
This mobile application allows you to carry your pet's health information, including immunizations, allergies, treatments, and current medications, wherever you go.
Key features include:
- Real-Time Data Sharing: Facilitates secure sharing of your pet's medical information with veterinarians and other care providers, ensuring they have access to accurate and current data.
- Dynamic Integration: Automatically updates with each change in your pet's treatment regimen and integrates seamlessly with Electronic Health Records (EHRs).
Fully compatible with iOS and Android devices, MyPetQR ensures that your pet's health records are always accessible, helping you provide the best possible care for your beloved companions.
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
[Post-event] IG Reel
1 x
IG Reel (1080 x 1920px)
[Pre-event] IG Reel
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.