MyPetsQR x Launch Campaign

Managed by Woof Agency
Managed by Woof Agency

Reference ID: #JB01005

Posted on October 3rd, 2025

Recognizing that pets are family too, we developed MyPetsQR to provide pet owners with a reliable tool to manage their pets' medical records.

This mobile application allows you to carry your pet's health information, including immunizations, allergies, treatments, and current medications, wherever you go.

Key features include:

  1. Real-Time Data Sharing: Facilitates secure sharing of your pet's medical information with veterinarians and other care providers, ensuring they have access to accurate and current data.
  2. Dynamic Integration: Automatically updates with each change in your pet's treatment regimen and integrates seamlessly with Electronic Health Records (EHRs).

Fully compatible with iOS and Android devices, MyPetQR ensures that your pet's health records are always accessible, helping you provide the best possible care for your beloved companions.

MyPetsQR x Launch Campaign
Brief

Core Message: “All your pet’s records, one QR — peace of mind wherever you go.”

Supporting Ideas: Essential for pet travel; makes vet visits and adoption transitions smoother; professional, trustworthy, with a touch of fun.

Primary Goal:

  • Drive awareness, engagement, and Instagram follows pre‑launch
  • Drive RSVPs and on‑site buzz for the NYC pop‑up; convert attention into ongoing social growth and early adopters.

Secondary Goal:

  • Build brand credibility & trust (medical records, vets & shelters, secure data).

Key Objectives:

  • Announce product launch (teaser education: what MyPetsQR is/how it works).
  • Drive follows on Instagram and event interest.

Selected influencers are required to produce:

  • 1 x IG Reel or TikTok Video
  • Content is subject to 1 round of review/revisions

Content Brief:

Create hype for MyPetsQR and the pop-up; drive Instagram followers and event interest.

This post should end off by talking about the launch event 15 Nov @ NYC and encourage your audience to RSVP if they are in NYC

Talking Points (choose what’s natural; keep authentic):

  • Hook with a relatable travel/vet/adoption moment (funny/real/painful) e.g “I wish something like this existed in the past.”
  • What MyPetsQR is (simple: one QR to your pet’s records).
  • Why it matters (travel readiness, faster vet intake, peace of mind for sitters/boarding).
  • Announce NYC pop‑up on 15 Nov at Boris & Horton; “I’ll be there — see you?”
  • CTA: “Follow @MyPetsQR for launch updates + RSVP details.”

Additional Notes: We are happy for you to suggest other creative concept as well e.g. “I had a huge fight with my partner because of this,” etc, and talk about how you paid $15k for a pet travel agency to consolidate medical records for you when MyPetsQR does the same for less than $59.

Caption Must‑Haves:

  • Collab tag @MyPetsQR on instagram
  • CTA: Follow for launch updates and event information
  • Hashtags: #MyPetsQR #PetTravel #VetRecords #ad

Task submission deadline: December 15th, 2025

Notes:

  • Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
  • Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences

Creator Types

Cat
Dog

Locations

United States

Platforms

Instagram
TikTok

Min Followers Count

5,000

Lifestages

All

Total Creators

10

Quote your own rate

Key Products to Promote
MyPetsQR

MyPetsQR

Recognizing that pets are family too, we developed MyPetsQR to provide pet owners with a reliable tool to manage their pets' medical records.

This mobile application allows you to carry your pet's health information, including immunizations, allergies, treatments, and current medications, wherever you go.

Key features include:

  1. Real-Time Data Sharing: Facilitates secure sharing of your pet's medical information with veterinarians and other care providers, ensuring they have access to accurate and current data.
  2. Dynamic Integration: Automatically updates with each change in your pet's treatment regimen and integrates seamlessly with Electronic Health Records (EHRs).

Fully compatible with iOS and Android devices, MyPetQR ensures that your pet's health records are always accessible, helping you provide the best possible care for your beloved companions.

Tasks

You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.

IG Reel

IG Reel (1080 x 1920px)

1 x

IG Reel (1080 x 1920px)

Terms & Conditions
  • I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
  • I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
  • I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
  • Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
  • By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
  • In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
  • I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
  • I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.