Reference ID: #JB00399
Posted on November 15th, 2023
Fur-focused, tech-driven... we’re more than just a pet tech brand. Pawnec is a community of pet lovers united in the belief that safety and happiness aren't confines for pets, but worlds to be created for them. Our tech-enabled community makes every corner of the world a friendlier place for pets.
Illuminate Their Adventure — Go with the Glow
Campaign Goal:
To boost awareness of the brand new “Glow n Go” collection and web traffic for the Glow n Go collection's launch on the website.
Ideal Creator Profile:
Pet influencers with an active, engaged following who share content related to pet parenting and lifestyle.
Product Info
1. Product Name: "Glow n Go" Collection (IndieTag Smart ID Tag & NeoCollar 2-in-1 Smart ID Collar)
2. Product Overview: A luminous accessory duo designed to make your pet the star of any nighttime scene, ensuring they look great and remain visible.
3. Product USPs:
a. Glow-in-the-dark feature for visibility and safety.
b. Long-lasting, durable material. Unlike engraved pet tags, Pawnec smart ID doesn’t fade or scratch, collars are lightweight yet securely locked.
c. Personified design suited for all pets’ personalities.
Payout Details
- Static Image = USD$20
- Content Description: A single photo featuring the Glow n Go collection in a twilight setting.
- Content Messaging: Captivate your audience with the cool glow-in-the-dark feature.
- Carousel Post (min. 3 images) = USD$35
- Content Description: 3-5 images cycling through product close-ups and lifestyle shots capturing the products in use, at least one glowing in the dark.
- Content Messaging: Tell a visual story showcasing how the product looks in the sunlight and transforms as night falls, highlighting the safety feature.
- Video Review Post = USD$40
- Content Description: A 15-30 second video with engaging cuts that show a pet transitioning from light to dark t while shining brightly with the "Glow n Go" collection.
- Content Messaging: Use video to communicate the 'cool' factor of the product and its safety promise.
Must-Haves:
- Both IndieTag and NeoCollar should be clearly visible, hashtags #GlowNGoPawnec, product, and purchase link in the bio
- DO reflect the brand's heartwarming, genuine, and sophisticated tone.
- DO emphasize the partnership with Pet Express in posts.
- DON'T use filters that alter the glow effect's visibility.
- DON'T depict unsafe pet handling or situations.
References:
- Look to existing Pawnec content that showcases the company's blend of functionality and style.
- https://www.instagram.com/p/CzDzmcsMEY_/
- https://www.instagram.com/p/CyvQrJVsw8X/
- https://www.instagram.com/p/CzDzmcsMEY_/
Products will be delivered to you for free.
Creator Preferences
Creator Types
Locations
United States
Platforms
Min Followers Count
1,000
Lifestages
Total Creators
100
Creator Skills
Earn $25
Pawdel EcoTag
USD15
retail value
- Instant Alert – Emails are good for newsletters, but not for emergencies. SMS instantly captures your attention.
- Suspected Missing Pet Alert – It looks after your pet in vulnerable moments especially when they are unattended.
- Personal Privacy – Remain communicable without revealing your sensitive contact information.
- Location Intelligence - Visualize your pet's scanned location data on a map and get navigation assistance from a preferred app.
- Error-Tolerant – Printed with level H QR Code — an industry-leading tolerance to damage of up to 30%. It’s backed up by a fail-safe NFC microchip too.
- One-Click Missing Pet Recovery System – We keep you calm by organizing your emergency to-do’s so you can preserve your energy where it’s needed the most.
- Digitally Individualized - Personalize your pet's profile according to your own liking. You can put more information than a traditional pet ID tag.
Made with Wood.
Pawdel NeoCollar
USD35
retail value
- A smarter addition to your pet's biochipInstant Alert – Emails are good for newsletters, but not for emergencies. SMS instantly captures your attention.
- Suspected Missing Pet Alert – It looks after your pet in vulnerable moments especially when they are unattended.
- Personal Privacy – Remain communicable without revealing your sensitive contact information.
- Location Intelligence - Visualize your pet's scanned location data on a map and get navigation assistance from a preferred app.
- Error-Tolerant – 3D printed with level H QR Code — an industry-leading tolerance to damage of up to 30%. It’s backed up by a fail-safe NFC microchip too.
- Ergonomically Designed - Unlike traditional pet name tags, this smart ID collar does not have an extra device dangling from the neck, eliminating the risk of freak accidents in catching debris. This ergonomic design makes it a comfortable choice for smaller breeds, cats, and pets who habitually nibble their name tag.
- One-Click Missing Pet Recovery System – We keep you calm by organizing your emergency to-do’s so you can preserve your energy where it’s needed the most.
- Digitally Individualized - Personalize your pet's profile according to your own liking. You can put more information than a traditional pet ID tag.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Bring us through your Pawdel experience!
1 x
IG Carousel Post (1080 x 1080px)
Show us how your pet styles it!
1 x
IG Post (1080 x 1080px)
Show us your favorite feature!
1 x
Instagram Video Post
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- I will only use music that is either owned by me or that I have obtained appropriate licenses or permission to use.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.