Reference ID: #JB00806
Posted on March 27th, 2025
​Pawpaw360 is a digital platform developed by Mandai X, the venture-building arm of Mandai Wildlife Group, which leverages over 50 years of experience in animal care to extend this expertise to pet care.
The platform offers personalized nutrition and training plans for dogs, tailored to their individual profiles and evolving needs.
We're on the lookout for UGC creators to create videos for Pawpaw360! All creators are welcome to apply, no matter if you are a human, cat, dog, or even small animal.
About Pawpaw360:
Pawpaw360 provides affordable, expert-backed programs, including a Nutrition Plan, a Training Plan, and a combined Nutrition & Training bundle.
Each plan offers lifetime access with a one-time payment, featuring services such as tailored assessments, expert consultations, and personalized guidance.
The platform also offers a free Custom Taste Test Kit with every Nutrition Plan to help identify a dog's preferred proteins.
The team includes certified professionals like Sally Barker, a canine nutritionist, and QiAi Chong, an animal behaviourist, ensuring that the advice and plans provided are grounded in extensive expertise.
By integrating Mandai Wildlife Group's extensive experience in animal welfare, Pawpaw360 aims to empower pet owners with the knowledge and tools necessary to raise healthy, happy dogs.​
The ideal creator:
- Comfortable doing voice-over, or showing their face in the video.
- Has basic experience with video-editing tools such as Capcut to create videos.
- Able to record videos in high resolution, and/or owns equipment that can do that.
Examples of videos we are looking for:
Content Briefs:
Content Brief 01: https://docs.google.com/document/d/1Laov-9hVegsmngyhMIVzVW1j5dEyVsuXk5gYAnjsqNA/edit?usp=sharing
Content Brief 02: https://docs.google.com/document/d/1YGcHGSDSPnMJyXqJM73ViJdco8czoCgkOqa8C10C98s/edit?usp=sharing
Content Brief 03: https://docs.google.com/document/d/1w5wpGMt_t6Itme2zFzcMhLantvy3ZkTMst_DxRmIuVw/edit?usp=sharing
Content Brief 04: https://docs.google.com/document/d/18zz1mErYgLX2LSrc6kJOBPldKK_B5HYeCuwSFrkH17Y/edit?usp=sharing
Application starts from: March 1st, 2025
Important Notes
- Please note that once a creator is selected for a product/service, we will remove the product from the brief.
- There will be 1 round of content review by the client.
- Global perpetual usage rights will be granted to the brand and Pawjourr for marketing purposes.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
1
Lifestages
Total Creators
5
Earn SGDÂ 150
Pawpaw360
Pawpaw360 is a pet wellness platform offering expert-backed nutrition and training programs tailored to every dog’s needs.
Backed by certified professionals and integrating Mandai Wildlife Group’s extensive expertise in animal welfare, Pawpaw360 empowers pet owners with the tools and knowledge to raise healthier, happier dogs.
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Raw Video (Include Voiceover, Without Captions, Without BG Music)
1 x
Video (Vertical)
Final Video
1 x
Video (Vertical)
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- I will only use music that is either owned by me or that I have obtained appropriate licenses or permission to use.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will not work directly with the brand, partner or retailer for 6 months after the campaign has ended.
- I will give full global perpetual usage rights, in full or partial, to Pawpaw360 & its affiliates for my video