Reference ID: #JB00983
Posted on September 9th, 2025
The goal of the Pawthentic Pet Launch Campaign is to build brand awareness and drive first-time purchases by positioning Pawthentic Pet as a premium yet playful destination for pet essentials. Through a mix of UGC-driven social ads, influencer partnerships, and emotionally engaging storytelling, we aim to generate excitement among pet owners, highlight our hero products, and establish a loyal community. Success will be measured by customer acquisition cost, engagement rates, and sales volume within the first 90 days.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Brief
🐾 Pawthentic Pet – Launch Campaign Brief
1. Objective
Introduce Pawthentic Pet as a premium, playful, and trustworthy pet brand. Build strong awareness, drive first purchases, and establish credibility in the pet community.
Primary goals:
- Generate buzz across TikTok, Instagram, and Facebook.
- Acquire new customers via Shopify with targeted UGC-style ads.
- Build long-term engagement by highlighting pet-owner bonding.
2. Target Audience
- Primary: Millennial and Gen Z pet owners (ages 24–40), living in urban/suburban areas, who view pets as family members.
- Secondary: Families with children + pets, seeking durable, safe, and fun pet products.
Mindset: They want products that make their pets happier, healthier, and their homes more pet-friendly — but they’re also motivated by cuteness, fun, and emotional storytelling.
3. Key Messages
- “Because they’re family.”
- Pawthentic Pet offers premium quality at accessible pricing.
- Products are designed for safety, comfort, and play.
- Shopping with us means joining a community of devoted pet parents.
4. Creative Approach
- UGC-style ads → Real owners showing pets enjoying toys, beds, and accessories.
- Emotional storytelling → Ads that highlight the pet-parent bond.
- Entertaining hooks → Funny or heartwarming short clips that fit TikTok/Reels trends.
- Lifestyle imagery → Pets + owners together in cozy, joyful moments.
5. Deliverables
- FB/IG Reels: UGC videos (25–30 seconds).
- TikTok Reels: UGC videos (15–30 seconds).
Task submission deadline: September 30th, 2025
- Brand Intro: Pawthentic Pet is a new brand bringing fun and innovative products to pet lovers worldwide.
- Current Model: Operating as a dropship store with global shipping.
- Vision: Expand into proven pet niches and launch our own branded product lines.
- Immediate Goal: Scale the business to cover costs and reinvest profits into advertising and growth.
- Creator Partnerships: Looking to build long-term collaborations with talented creators for a win-win relationship.
- Current Campaign: Focused on Dog Plush Toys.
- Content Needs: Engaging UGC content across the entire product range.
- Future Opportunities: Top-performing creators may be rewarded with commission-based opportunities.
- Perks: For future campaigns, any product from our store can be shipped at no cost for your pet to enjoy while you create content.
Creator Preferences
Creator Types
All
Platforms
Facebook
Instagram
TikTok
Min Followers Count
500
Lifestages
All
Total Creators
100
Quote your own rate
Key Products to Promote
Durable Plush Squeaky Dog Toys
USD19.99
retail value
The Dog Toy is made for dogs who love to chew, toss, and squeak. Built from soft yet strong plush and durable rope limbs, this quirky character keeps pets engaged and playful all day. A built-in squeaker delivers extra excitement with every bite.
Why You’ll Love Dog Toy:
- Soft Yet Durable – Perfect for cuddling or chewing
- Built-in Squeaker – Stimulates fun and interaction
- Tug-Ready Limbs – Twisted ropes for playful tugs
- Goofy Design – Adorable, silly expression dogs love
- Safe Materials – Non-toxic and pet-friendly fabric
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Pawthentic Pet Launch UGC Video Creatives
3 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.