Reference ID: #JB01236
Posted on April 23rd, 2026
Healthy pets, happy humans
At PetFriendly, we aim to deliver vet-quality wellness products at the perfect time to meet your pet's health needs. Plus, we bring the delight of being a pet parent to the forefront.
Brief
ABOUT PETFRIENDLY BOX
Monthly flea & tick prevention — personalized for each pet, delivered automatically, at a fraction of the vet price.
- Product: Monthly flea & tick prevention subscription — delivered automatically
- Key Fact: Same active ingredients as K9 Advantix II (dogs) & Advantage II (cats)
- Price: Starting at $10/month — vs. $40–$60+ at the vet
- Bonus: Subscribe to 6 packets and save up to 60% — as low as $8 per dose
- Credentials: EPA/FDA approved · Made in USA or Germany · Vet-formulated & vet-recommended
HOW TO USE THIS BRIEF (LINK HERE)
- Pick the content idea that fits your story and audience best.
- Choose one hook from the options provided — or write your own in the same spirit.
- Shoot B-roll using the shot list provided.
- Talk in your own words. Talking points are guides, not lines to read.
- End with the CTA: Subscribe & save up to 60%, as low as $8 per dose — always include this.
BRAND POSITIONING
- The "smart value" option in flea & tick
- Affordable, dependable, no-frills — the Dollar Store of DTC flea-and-tick.
- Content must make customers feel smart, not cheap.
- Do not position as the lowest price — position as the most sensible choice.
TARGET CUSTOMER (ICP)
- Persona A — The practical pet parent
- 28–45, dog or cat owner, already buying flea treatment but overpaying out of habit. Wants to feel like they made a smart call.
- Persona B — The new pet parent
- Recently adopted, overwhelmed by cost, hasn't settled on a brand. Open to creator recommendations.
- Persona C — The multi-pet household
- 2+ pets, feels the cost multiplied. Highly motivated by bundles and value per pet. Best match for bundle/6-pack angle.
Questions? Reach out to your Woof Agency campaign manager via email jane@thewoofagency.com
Seasonal Period
- April–May is the highest-intent purchase window for flea & tick in the US.
- Urgency is real — content should reflect that spring is here and protection is timely, not fear-based. A
- friendly nudge, not a warning.
⚠️ DO NOT SAY: "EPA/FDA-approved" · "Vet-quality" ·
Anything that sounds like an ad read — be genuine, be yourself.
Creator Preferences
Creator Types
Cat
Dog
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
10
Earn $120
Key Products to Promote
Paws Plus®: Flea and Tick Prevention for Cats
USD10
retail value
Paws Plus® for Cats is a topical flea and tick treatment for cats and kittens (at least 8 weeks old) and weighing at least 1.5 pounds. Our vet-quality treatment is effective at killing and preventing all three life stages of fleas, ticks, and chewing lice.
Paws Plus® for Cats is a monthly topical solution that:
- Rapidly and critically kills and repels ticks, mosquitoes, chewing lice, and all three life stages of biting fleas (flea eggs, flea larvae, and adult fleas).
- Is effective at killing fleas within 2 hours and existing fleas within 12 hours.
- May reduce the incidence of flea allergy dermatitis (FAD), a hypersensitivity skin disorder that may be induced by the feeding activity of fleas.
- Kills and repels all life stages of ticks that may transmit Lyme disease.
- Covers American dog ticks, Black-legged deer ticks, Brown dog ticks, and Lone Star ticks.
Wags Advance®: Flea and Tick Prevention for Dogs
USD10
retail value
Wags Advance® for Dogs is an affordable, vet-quality, EPA-approved topical flea and tick treatment that is effective at preventing and killing fleas, ticks, mosquitoes, and chewing lice.
Wags Advance® for Dogs is a topical flea and tick prevention that:
- Rapidly and critically kills and repels ticks, mosquitoes, lice, and all three life stages of biting fleas (eggs, larvae, and adult fleas).
- Is effective at killing fleas within 2 hours and existing fleas within 12 hours. This includes all types of fleas like cat fleas and dog fleas.
- May reduce the incidence of flea allergy dermatitis (FAD), a hypersensitivity skin disorder that may be induced by the feeding activity of fleas.
- Kills and repels all life stages of ticks including the American dog tick, Black-legged deer tick, Brown dog tick, and Lone Star tick.
Helps prevent dangerous diseases from flea and tick bites such as Lyme disease.
Purrs Advance®: Flea and Tick Prevention for Cats
USD10
retail value
Purrs Advance® for Cats is a topical flea treatment for cats and kittens (at least 8 weeks old) and weighing at least 2 pounds. Our vet-quality treatment is effective at killing and preventing all three life stages of fleas.
Monthly flea treatments are the best way to stop the flea life cycle in its tracks. Flea infestations are a thing of the past with Purrs Advance® for Cats. Our topical solution:
- Rapidly and critically kills and repels all three life stages of biting fleas and chewing lice.
- Kills fleas and lice quickly and continues to prevent reinfestations for up to 30 days.
- May reduce the incidence of flea allergy dermatitis (FAD) and other diseases.
This product does not protect your cat from ear mites, American dog ticks, heartworms, or other parasites.
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Receipt
1 x
Image / Screenshot
IG Reel
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I acknowledge that I participate in this campaign at my own risk and accept full responsibility for any medical or health-related issues that may arise as a result.
- In the event that I withdraw from this campaign, I agree to return the product provided. If I am unable to return it, I will reimburse the full value of the product.
- I confirm that my Instagram account is a business or creator account and that I am able to provide post insights when requested.
- Pawjourr reserves the right to modify the campaign brief and deliverables at any time, with or without prior notice. Any changes take effect immediately. Continued participation following such changes constitutes acceptance, unless I formally withdraw from the campaign.
- By applying to this campaign, I consent to sharing my personal data with the brand for marketing purposes.
- I understand that failure to complete the campaign without a valid reason may result in being excluded from future Pawjourr campaigns.
- I accept full responsibility for any legal issues arising from my use of music or other third-party content in my submissions, including any claims of copyright infringement or intellectual property violations.
- I agree to keep all campaign-related posts on my social media platforms for a minimum of 6 months after the campaign has ended.