Reference ID: #JB00440
Posted on January 18th, 2024
A community of innovators and animal lovers who are reimagining what's possible in caring for our pets. Petlibro designs automatic and camera-enabled pet feeders, smart water fountains, and interactive enrichment for pets and their people.
Our top selling products are available on Petlibro.com, Amazon, Chewy, Target, and Best Buy with over one million units sold and growing.
For this campaign, PETLIBRO is looking for 6 USA-based cat creators to try our Petlibro Dockdtream Battery-Operated Water Fountain. The objective of this campaign is to generate excitement and educate potential customers about our products.
The ideal creator will be:
- Based in the United States only
- Minimum 10,000 followers on IG / Tiktok
- The creator can also lead the followers to the brand's landing page.
- 2 x IG Reels or TikTok Videos per creator, with 1 round of content review.
Note: KOLs should refer to product benefits when creating IG reel / TikTok video content.
What we want:
- Video deliverable: To fully display how cordless can bring a safer, healthier, and smarter way for pets to hydrate.
- Must-have: Include the reason for using the CORDLESS fountain, and why we should upgrade from other basic fountains, such as
a. Pet likes to chew the cord, which has a risk of electric shock. This cordless fountain ensures the safety of pets.
b. A pet has their favorite corner in the house, but there is no socket in that area. Owners couldn't set up the plug-in water fountain there, but this cordless fountain can be set up anywhere.
c. When using a water bowl (wired water fountain), the owner often accidentally trips out (over the cord), or mischievous pets often splash water out (on the cord), which is very unsafe. The cordless water fountain can perfectly solve this problem.
Application starts from: January 18th, 2024
Task submission deadline: February 15th, 2024
Important notes: Mention at least two product core features.
Suggested Scenes (Please kindly capture some of your pet's interesting reactions to the product)
Idea 01: Drink Anywhere & Drink Safer. b) Drink Anywhere & Drink Healthier.
a. Away from the outlets, litter boxes, and bathroom. Where your pet likes/prefers to stay
b. Include shots of your pet drinking water from the fountain - must have
c. The water spout should be activated and flowing while unplugged - this is a must-have
Idea 02: In your creative way to showcase in the above scenes —drink anywhere/safer
Before & After:
- Compare the product to a regular bowl/basic wire fountain.
- Compare how products in different places affect the positivity of pet drinking. (Places used to be VS places your pets prefer)
- No bad habits & much safer: Chew the cord while drinking water before VS No cord to chew
Creator Preferences
Creator Types
Locations
United States
Platforms
Min Followers Count
10,000
Lifestages
Total Creators
6
Earn $50
PETLIBRO Battery-Operated Water Fountain
USD69.99
retail value
This 100% cordless water fountain can be placed anywhere you want, free from the restrictions of cables and power outlets so your pets can drink where they feel most comfortable.
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1x (TikTok) Product Review Video
1 x
Tik Tok Video (1080 x 1920px)
1x (IG) Product Review Video
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.