Reference ID: #JB01117
Posted on February 12th, 2026
Petthrive’s mission is to help dogs live their best lives by supporting healthy movement and joyful aging through products pet parents can trust.
Petthrive Soft Chews with Resveratrol are natural, bacon-flavored supplements designed to support mobility and everyday activity in aging dogs.
ALL CONTENT NEEDS TO BE APPROVED BEFORE IT GOES LIVE
![[ONGOING] Petthrive Influencer Campaign](/_next/image?url=https%3A%2F%2Fpawjourr-dev.s3.ap-southeast-1.amazonaws.com%2Fimages%2F91eb7cc2-7dba-4f7d-8b47-bde45790857a-medium_WMcPtDpoW9-fAO6uBQrh.jpg&w=1080&q=75)
Brief
Campaign Objective
Drive awareness, organic engagement, and follower growth for the Petthrive Instagram presence through authentic, everyday-life creator storytelling with dogs.
Deliverables Per Creator
All content must feel native and not promotional in tone.
• 1 Instagram Reel (30–45 s) or 1 IG Carousel Post
• 1 Instagram Story
• 1 Product Review (on website)
Target Creators
- US-based dog owners
- Instagram account with a minimum of 1,000 followers
- Authentic pet content style (not overly polished)
- Comfortable with storytelling, POV, and light humor
Discount Code: PETTHRIVE10 for 10% off (include in every post)
Key Messaging:
- "Supports joint health and mobility"
- "Part of our everyday routine"
- Keep it observational and emotional — describe what you see, not what you diagnose
Never use these words: treat, prevent, cure, arthritis, joint pain, stiffness, anti-inflammatory
Pick a concept:
- POV Everyday Love — "POV: You want your dog to live forever." Normal routine with Petthrive as one part of the love.
- Real Life Insight — "This was the first sign I noticed…" Subtle, personal, real.
- Humor + Dog Logic — "Why does he think this is the best part of breakfast?" Let their reaction carry it.
- Candid Routine — "Part of our morning ritual." ASMR, lick mats, meal prep. Aesthetic and saveable.
- Things I'd Never Skip — "Things I'd never not do as a 2nd time pet parent." Wisdom list, joint support is one slide/moment.
- Trends — Your idea. Just send us the concept for quick approval.
Sample content:
- https://www.instagram.com/p/DUAkQ_DAe6E/
- https://www.instagram.com/mochithemaltipoop/reel/DQcpvx_jgoU/
- https://www.instagram.com/abowlofchowder/reel/DQF6mNzjtYQ/
FTC: Include #ad in the caption.
Important Notes:
- ALL CONTENT NEEDS TO BE APPROVED BEFORE IT GOES LIVE
- Include the discount code PETTHRIVE10 for 10% off in the talking point
- We will need you to buy the product first.
- Please tag @pawjourr and @petthrive as collaborators
- Please do not hide likes on the post.
Creator Preferences
Creator Types
Dog
Human
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
6
Earn $100
Key Products to Promote
![[Website] Petthrive® Soft Chews With Resveratrol (Large Breed)](/_next/image?url=https%3A%2F%2Fpawjourr-dev.s3.ap-southeast-1.amazonaws.com%2Fimages%2Fde8646c9-2c5b-4a71-bb20-ad75c3a56094-Screenshot2025-12-10%2520at%25202.35.46%25E2%2580%25AFPM-rJ4C4h0rM.png&w=3840&q=75)
[Website] Petthrive® Soft Chews With Resveratrol (Large Breed)
USD44.99
retail value
- SUPPORTS MOBILITY AND JOINTS - Petthrive Soft Chews with Resveratrol help to keep your dog active and agile. These hip and joint chews for dogs are the perfect senior dog supplements to support mobility during the aging process.
- LET YOUR DOG AGE GRACEFULLY - Support your dog's quality of life with our natural bacon flavored dog joint chews containing Resveratrol, Hyaluronic Acid, Glucosamine, Chondroitin and Natural Vitamin E.
- FEATURES RESVERATROL - Resveratrol is a naturally occurring antioxidant found in certain fruits and legumes, like blueberries, grapes, pistachios, and peanuts. Research has shown Petthrive joint supplement for dogs supports soundness, mobility and optimal joint movement.
- PURE, NATURAL GOODNESS - These dog mobility chews contain no added sugar, corn, soy, wheat, artificial flavors or colors. Dog joint care that’s designed for sensitive tummies.
- PROUDLY MADE IN THE USA - Give your dog the wellness they deserve during the natural aging process. Petthrive Soft Chews are the tasty, natural bacon-flavored way to keep your pooch thriving.
![[Website] Petthrive® Soft Chews With Resveratrol (Small Breed)](/_next/image?url=https%3A%2F%2Fpawjourr-dev.s3.ap-southeast-1.amazonaws.com%2Fimages%2Fe8385a0a-e6d2-4f30-8819-f15df62eafc1-Screenshot2024-12-17%2520at%25202.54.25%25E2%2580%25AFAM-CwdQamziV.png&w=3840&q=75)
[Website] Petthrive® Soft Chews With Resveratrol (Small Breed)
USD37.99
retail value
- SUPPORTS MOBILITY AND JOINTS - Petthrive Soft Chews with Resveratrol help to keep your dog active and agile. These hip and joint chews for dogs are the perfect senior dog supplements to support mobility during the aging process.
- LET YOUR DOG AGE GRACEFULLY - Support your dog's quality of life with our natural bacon flavored dog joint chews containing Resveratrol, Hyaluronic Acid, Glucosamine, Chondroitin and Natural Vitamin E.
- FEATURES RESVERATROL - Resveratrol is a naturally occurring antioxidant found in certain fruits and legumes, like blueberries, grapes, pistachios, and peanuts. Research has shown Petthrive joint supplement for dogs supports soundness, mobility and optimal joint movement.
- PURE, NATURAL GOODNESS - These dog mobility chews contain no added sugar, corn, soy, wheat, artificial flavors or colors. Dog joint care that’s designed for sensitive tummies.
- PROUDLY MADE IN THE USA - Give your dog the wellness they deserve during the natural aging process. Petthrive Soft Chews are the tasty, natural bacon-flavored way to keep your pooch thriving.
Tasks
You are required to choose a total 4 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Upload your receipt
1 x
Image / Screenshot
1X IG Story
1 x
IG Story (1080 x 1920px)
Product Review (On website)
1 x
Image / Screenshot
IG Carousel Post = $60
1 x
IG Carousel Post
IG Reel = $100
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I WILL NOT work directly with the brand or retailer for 6 months after the campaign has ended.
- I understand that it is my responsibility as a pet owner to ensure that my pet is suitable for this campaign, Pawjourr will not be liable for any issues arising.
- That I will only use audio music is royalty-free and do not infringe any copyrights
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- You grant full & perpetual content global usage rights for all content produced for this campaign.
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
Frequently Asked Questions
Q: How will i be reimbursed?
Once you go live with your post, we will ask for your stats 7 days from the live date. Once we have all the information, we will make the payment.
Q: Will i get paid for the product cost?
Yes, please upload the receipt onto the portal and we will reimburse it.