Reference ID: #JB00980
Posted on September 4th, 2025
Pet Lovers Centre is an Asian retailer of pet products and services. It is one of the largest and oldest pet store chains in Singapore. Today, PLC has 67 stores in Singapore, 55 stores in Malaysia, 16 stores in Thailand, 2 stores in Vietnam, and 20 stores in Philippines. Burp is their in-store pet food brand.
Burp is their in-store brand, focused on crafting fun, nutritious food products for your pets
Please read:
- Contract Verification: Creators represented by another talent agency are requested to confirm that their contracts permit participation in our campaigns. This is essential to prevent conflicts of interest and ensure all parties' integrity.
- Prioritization of Independent Creators: While we value each of our collaborators, priority will be given to creators not affiliated with any agency for future campaign considerations on their public profiles. This policy is intended to streamline our processes and enhance direct collaborations.
Campaign objective:
- Increase awareness of Burp Tender Chews and highlight the qualities mentioned in the brief
- Promote the limited-time discount mentioned in the content brief
- Refer to content brief HERE
The ideal creator:
- Based in Singapore
- Has minimum 600 followers
- Is active on Instagram and has public profile
- Skilled with video editing apps (ex: CapCut)
- Able to record videos in high resolution, and owns equipment that can do that.
Deliverables:
- Sample kit (containing 4 packs of treats) provided upon approval of your application
- 1 x IG Reel posted on creator's account (once approved- subject to at least 2 rounds of content review)
- Post insights 5-7 days after post goes live
- You will be paid $75 upon completion of the services
Video Direction:
- Video needs to be ~45 seconds
- Ensure high-quality video resolution (no blurry shots, please!)
- Includes perpetual global usage rights to the brand
- Make sure the copy is within the safe zone
- Do NOT use fancy text effects or font styles-- keep it simple
- Please refer to the slides here on the DO and DON'T when working on the content for videos.
- We encourage using a real person's voiceover along with subtitles for the video.
Task submission deadline: November 8th, 2025
Important notes
- There will be a minimum of 2 rounds of review.
- Require perpetual global usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Ensure your account is a 'creator account' so you can share post insights when requested
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
500
Lifestages
Total Creators
20
Earn SGD 75
Burp! Tender Soft Chews
Burp! Tender Soft Chews are super soft treats packed with probiotics and essential nutrients to support gut health — perfect for sensitive pups!
Comes in 4 exciting flavours:
Salmon & Potato
Herring & Potato
White Fish & Rice
Lamb & Potato
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1 x IG Reel
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.