Reference ID: #JB01057
Posted on January 2nd, 2026
Pet Lovers Centre Pte Ltd is an Asian retailer of pet products and services. It is one of the largest and oldest pet store chains in Singapore. Today, PLC has 67 stores in Singapore, 55 stores in Malaysia, 16 stores in Thailand, 2 stores in Vietnam, and 20 stores in Philippines.
Important Notes
- Campaign brief link here
- Product must be purchased by the creator directly (read on for more details)
We are on the lookout for 5 KOLs to promote PLC through short-form reel format. You will be required to pick one idea in the content brief that best matches your audience/style and execute it with your pet. The goal is to appeal to viewers and elevate PLC's brand through subtle product placement. The video should feel like an authentic moment, not an ad.
Creator Type:
- Must own dog
- Based in Singapore
The ideal creator:
- Familiar with viral, short-form reel format
- Has experience with video-editing tools such as Capcut to create captivating videos.
- Able to record videos in high resolution and good quality
Deliverables:
- 1x IG Reel
Choose one of the 3 ideas below to execute (make sure you watch the reference videos in the slides)
PLEASE NOTE!!! (Important)
You must subtly show the PLC product or packaging in your reel. You can choose any product to feature (but run it by your account manager first). Products are not provided/reimbursed and must be purchased by the creator.
Important notes
- There will be 1-2 rounds of review.
- Require perpetual global usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
1,000
Lifestages
Total Creators
5
Earn SGD 75
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1x IG Reel (Edited)
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- I understand that no product is provided for this campaign. I will need to purchase it myself
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.