Reference ID: #JB00690
Posted on November 7th, 2024
Pet Lovers Centre Sdn Bhd is an Asian retailer of pet products and services. It is one of the largest and oldest pet store chains in Singapore. Today, PLC has 67 stores in Singapore, 55 stores in Malaysia, 16 stores in Thailand, 2 stores in Vietnam, and 20 stores in Philippines.
Please read:
- Contract Verification: Creators represented by another talent agency are requested to confirm that their contracts permit participation in our campaigns. This is essential to prevent conflicts of interest and ensure all parties' integrity.
- Prioritization of Independent Creators: While we value each of our collaborators, priority will be given to creators not affiliated with any agency for future campaign considerations. This policy is intended to streamline our processes and enhance direct collaborations.
Pet Lovers Centre is looking for 3x talented creators to create great content for their exclusive brand in PLC MY!
NOTE: CREATOR PLEASE SELECT THE UGC VIDEO THAT YOU WISH TO PARTICIPATE IN THIS CAMPAIGN
The ideal creator will be:
- To showcase their creativity to create the content
- To make sure the content is engaging, in IG Reel Format and content is high quality for future paid ads usage
There are 3 x UGC Video Options:
(Please click into each product listing below to see the content guidelines)
- UGC video for PLC’s 50th Anniversary Lucky Draw (Last Chance)
- to create a video to announce that it is PLC VIP member’s last chance to join in on the Lucky Draw
- to showcase your creativity to create the content
- Video Tone: Excitement, convincing
- Talking Points:
- Last chance to join our Lucky Draw to stand a chance to win prizes worth more than RM8,000.
- Campaign ends on 31st December.
- Minimum Spend RM 80.
- For VIP Members only.
- UGC video for MyFamily Pet Tag Engraving Machine Tutorial
- sponsored product: MyFamily Pet Tag
- A tutorial video to teach and introduce our customers to PLC’s new Pet Tag Engraving Machine.
- Video Tone: Casual, mirroring Singapore’s video
- Please show different the selection of Pet Tag designs in the video.
- The KOL can only take 1 unit of the UFO tag (Tag to use in the video)
- UGC video for Rogz Alleycat Safety Release Collar
- sponsored product: Rogz Alleycat Safety Release Collar
- Video concept: To it like an annoucement
- Purpose: To announce ROGZ winnings at The PetQuip Awards were held at the PATS Tradeshow (ROGZ Cat Collar Buckle Wins at Petquip Awards)
- Idea: Pet newscaster Announcement - Might prove to be a long-term concept for announcement such as this. (Would prefer a KOL who has VO experience )
- Talking Points: PetQuip Awards, USP that won the award, product test video.
- Voiceover heavy video. (Can use AI Voice with a generator but just make sure to not sound monotonous)
- Video reference:
- https://www.youtube.com/watch?v=t3lRvbOn57Y (Safety Buckle demo)
- https://rogz.com/blog/rogz-cat-collar-buckle-wins-at-petquip-awards/ (Award details)
- https://rogz.com/product/rogz-alleycat-safety-release-collar/ (Product Page)
Deliverables for each creator: 1 x UGC Video
Application starts from: August 28th, 2024
Task submission deadline: December 8th, 2024
Each creator will receive MYR100 on top of the product
Creator Preferences
Creator Types
Locations
Malaysia
Platforms
Lifestages
Total Creators
3
Earn MYR 100
PLC’s 50th Anniversary Lucky Draw (Last Chance to join)
MyFamily Pet Tag Engraving Machine Tutorial
Rogz Alleycat Safety Release Collar
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1x UGC Video (1080X 1920PX)
1 x
Video (Vertical)
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- I will only use music that is either owned by me or that I have obtained appropriate licenses or permission to use.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.