Pronature Life UGC Video Campaign Brief: "Nourish Differently"

Campaign Overview:

Join our "Nourish Differently" campaign to showcase how Pronature Life dog food supports the health and happiness of dogs of all breeds and life stages. This campaign invites dog owners to create engaging UGC videos that highlight the unique benefits of Pronature Life, focusing on the simplicity, high-quality ingredients, and nutritional value of our products.

Campaign Objectives:

• Showcase Nutritional Benefits: Focus on the high animal protein content, ease of digestion, and smart nutrition that supports overall health, including a beautiful coat and clean teeth.
• Educate on Ingredient Quality: Stress the absence of corn, wheat, and soy, and the inclusion of fresh, high-quality ingredients like deboned salmon.

Featured Product:

Pronature Life - INFINITI BERRIES+ Recipe

• Key Features:
• Suitable for all life stages and breeds.
• Contains more than 60% of animal protein
• No corn, soy, or wheat.
• Includes deboned salmon, superfoods, fruits, and veggies.
• Packed with antioxidants and omega-3.

Content Guidelines for UGC Creators:

• Product Introduction (2-5 seconds):
• Start with a shot of the Pronature Life packaging. Briefly introduce the food, focusing on its suitability for all dogs.
• Feeding Time (2-5 seconds):
• Show your dog eating Pronature Life, emphasizing how much they enjoy the food. Include close-ups of the kibble and your dog’s reaction.
• Highlight Ingredients and Benefits (2-5 seconds):
• Use creative visuals like graphics or text overlays to highlight key ingredients like deboned salmon and the absence of corn, wheat, and soy.
• Briefly discuss the benefits of high animal protein and the inclusion of superfoods.
• Results Showcase (2-5 seconds):
• Display the positive effects on your dog, such as energy levels, coat sheen, and overall vitality.
• Optionally, show the ease of clean-up to emphasize the food’s digestibility.
• Call to Action (2-5 seconds):
• End with an invitation to try Pronature Life!

Trustie Litter Bag UGC Video Campaign Brief: "The Trustie Clean"

Campaign Overview:

Introducing the "The Trustie Clean" campaign, designed to showcase the innovative Trustie Litter Bag, a game-changing solution for cat owners. This UGC campaign invites cat lovers to demonstrate how Trustie Litter Bags simplify their litter box maintenance routine, making clean-up quick, efficient, and hassle-free.

Campaign Objectives:

• Highlight Product Features: Emphasize the unique aspects of Trustie Litter Bags, such as the drawstring closure, leak-proof design, scent, and the innovative filter holes.
• Showcase Ease of Use and Efficiency: Demonstrate how the product makes litter maintenance quicker and easier than traditional methods.
• Drive Home the Convenience: Illustrate the time-saving and hygienic benefits for cat owners, especially in multi-cat households.

Featured Product:

Trustie Litter Bag

• Key Features:
• Drawstring for quick and easy clean-up.
• 80 filter holes per bag for fast sifting and removal of clumping sands.
• Leak-proof and extra-strong, 50 µm thick.
• Scented bags for a more pleasant maintenance experience.
• Jumbo size to fit most litter boxes.
• Pack size includes 7 bags.

Content Guidelines for UGC Creators:

• Introduction (2-5 seconds):
• Start with a shot of the Trustie Litter Bag packaging, then transition to the litter box setup.
• Product Setup (2-5 seconds):
• Show the process of placing the Trustie Litter Bag in the litter box, emphasizing how perfectly it fits and the ease of setup.
• Usage Demonstration (3-5 seconds):
• Capture the filling of the bag with cat litter and a cat using the litter box.
• Highlight the drawstring feature, showing a quick tie-up and removal without spills.
• Feature Highlight (3-5 seconds):
• Focus on the unique filter holes, demonstrating how clean litter filters out while keeping clumps inside for easy disposal.
• Emphasize the strength and leak-proof quality, showing how it handles daily use.
• Testimonial and Call to Action (2-3 seconds):
• Conclude with the creator’s endorsement of the product's convenience and effectiveness.
• Invite viewers to try Trustie Litter Bag for a cleaner, easier litter box experience.

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The Pet Safari UGC Video Campaign Brief: "Tiny Paws, Big Adventures"

Campaign Overview:

Welcome to "Tiny Paws, Big Adventures," a UGC campaign designed to spotlight the delightful world of hamsters and rabbits at The Pet Safari. We're inviting pet enthusiasts to visit our stores, capture the charm and excitement of our small animal section, and highlight the specialized products we offer for these adorable creatures.

Campaign Objectives:

• Showcase Hamster and Rabbit Products: Demonstrate the variety and utility of products available for hamsters and rabbits, from habitats and toys to food.
• Highlight In-Store Experience: Capture the ambiance of The Pet Safari, emphasizing the care and attention given to all pets, especially our smaller friends.
• Educate on Small Pet Care: Provide viewers with insights into the needs of hamsters and rabbits, showcasing how The Pet Safari supports the health and happiness of these animals.

Featured Sections:

1. Hamster and Rabbit Habitats
2. Nutrition and Treats
3. Toys and Play Accessories

The Pet Safari UGC Video Campaign Brief: "Tiny Paws, Big Adventures"

Campaign Overview:

Welcome to "Tiny Paws, Big Adventures," a UGC campaign designed to spotlight the delightful world of hamsters and rabbits at The Pet Safari. We're inviting pet enthusiasts to visit our stores, capture the charm and excitement of our small animal section, and highlight the specialized products we offer for these adorable creatures.

Campaign Objectives:

• Showcase Hamster and Rabbit Products: Demonstrate the variety and utility of products available for hamsters and rabbits, from habitats and toys to food.
• Highlight In-Store Experience: Capture the ambiance of The Pet Safari, emphasizing the care and attention given to all pets, especially our smaller friends.
• Educate on Small Pet Care: Provide viewers with insights into the needs of hamsters and rabbits, showcasing how The Pet Safari supports the health and happiness of these animals.

Featured Sections:

1. Hamster and Rabbit Habitats
2. Nutrition and Treats
3. Toys and Play Accessories

Content Guidelines for UGC Creators:

• Introduction (1-3 seconds):
• Start with a welcoming shot outside The Pet Safari, then transition to the vibrant and lively small pets section.
• Product Showcase (2-5 seconds):
• Take viewers on a tour of the hamster and rabbit sections.
• Show specific products like specialized feed, chew toys, and grooming tools, highlighting their benefits and features.
• Interaction with Pets (1-3 seconds):
• If possible, include clips of hamsters and rabbits in the store, focusing on their interaction with the environment (ensure to follow all pet handling guidelines).
• Capture moments that show the pets’ active and playful nature, or the pets dozing off peacefully.
• Educational Tip (2-5 seconds):
• Share a quick care tip that relates to one of the products featured, like the importance of chew toys for dental health or the need for spacious habitats.
• Call to Action (2-5 seconds):
• Encourage viewers to visit The Pet Safari to see and learn more about caring for their small pets. Mention any ongoing promotions or special discounts for hamster and rabbit products. (Heya - let me know if there're any promotions we can highlight?)

Note: avoid showcasing the hamster in the cages (you can include yourself or PLC staff holding the hamsters)