Reference ID: #JB01122
Posted on February 15th, 2026
Pet Lovers Centre Pte Ltd is an Asian retailer of pet products and services. It is one of the largest and oldest pet store chains in Singapore. Today, PLC has 67 stores in Singapore, 55 stores in Malaysia, 16 stores in Thailand, 2 stores in Vietnam, and 20 stores in Philippines.
PetExpo is Singapore’s largest consumer-focused pet event, celebrating the unique bond between pets and their people. Offering a more laid-back atmosphere the PetExpo Fiesta, it's filled with engaging experiences and the best retail finds just before the holiday season.
IMPORTANT, PLEASE READ!!!
- Campaign brief (will be provided soon)
Brief
We are on the lookout for 10 KOLs onsite to promote PLC
Please note that you will be required to head down to SG Pet Expo (03 - 05 April) as part of the requirement.
Woof Agency will cover the cost of 1x Ticket
Event: SG Pet Expo (PLC Booth)
Date: 03 - 05 April
Time: 11am-8pm
Venue: Singapore Expo Hall 5B & 6 (PLC Booth)
(Notes: Pick one day between 03 or 04 April to take footage at the booth for a couple of hours, no need to stay for whole duration)
Creator Type:
- Dog or cat owner
- Based in Singapore
The ideal creator:
- Comfortable doing voice-over, or showing their face in the video.
- Has basic experience with video-editing tools such as Capcut to create videos.
- Able to record videos in high resolution, and/or owns equipment that can do that.
Deliverables:
- 1x IG Story (at event)
- 1x IG Reel (post event)
Please refer to the content type we are looking for:
PLEASE NOTE!!! (Important)
Post live dates and talking points will vary based on your assignment and will be conveyed upon confirmation of your application.
IMPT: You are not allowed to promote other suppliers for the same event!
Important notes
- MUST include Human Voiceover + Subtitles for the Reel
- There will be 1-2 rounds of review.
- Require perpetual global usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Cat
Dog
Human
Locations
Singapore
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
5
Earn SGD 175
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
1x IG Reel (Onsite Event)
1 x
IG Reel (1080 x 1920px)
1x IG Story (Live)
1 x
IG Story (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.