Reference ID: #JB00676
Posted on October 16th, 2024
Overview of POP-Insights
POP-Insights is a unique, science-backed tool that allows dog parents to upload their dog’s recent bloodwork and other health data to receive personalized nutraceutical recommendations, all at no cost. Developed as a research project with leading animal scientists in New Zealand, POP-Insights helps pet owners make informed, data-driven decisions that support their dog’s overall health and well-being.
Campaign Objectives
The primary goal of this campaign is to raise awareness about POP-Insights and drive qualified leads, encouraging dog parents to try the tool. Through influencer partnerships, we aim to:
- Increase Trust and Credibility: Showcase POP-Insights as a trustworthy, science-backed tool that provides personalized recommendations tailored to each dog’s unique needs.
- Educate on Value: Inform dog parents about the importance of data-driven and personalized care for their dog’s health, explaining how POP-Insights works and how easy it is to use.
- Drive Engagement and Sign-Ups: Generate excitement and encourage dog parents to complete an intake form and upload their dog’s bloodwork to get free health insights and supplement recommendations.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Help us test our creative - including messaging and offer - with an engaged base of pet parents.
Campaign Description
- Before officially launching our new product, PO-Topper, we hope to work with a few bloggers to test our creativity. This includes our messaging and opening offers to our first customers.
- While a blog article was selected as the type of deliverable, we're hoping to first test our content in the creator's existing email marketing, ideally as a dedicated "sponsored" send rather than as one piece of content in a longer email with other content.
- We are also not hoping to send this to the creators' entire base; we are targeting smaller sends of up to 100 emails/users. Ideally the creator is working with an email platform that allows for this (e.g. Kit, Omnisend, etc).
Application starts from: October 19th, 2024
Campaign Guidelines
- Authenticity: We encourage influencers to use a natural and genuine tone while maintaining a positive, informative tone.
- FTC Compliance: Include clear disclosure (e.g., #Ad, #Sponsored) to comply with FTC guidelines on all sponsored content.
Creator Preferences
Creator Types
Locations
United States
Platforms
Min Followers Count
100
Lifestages
Total Creators
3
Earn upto $250
POP-Insights
- POP-Insights is a unique, science-backed tool that allows dog parents to upload their dog’s recent bloodwork and other health data to receive personalized nutraceutical recommendations, all at no cost.
- Developed with input from animal scientists, POP-Insights helps pet owners make informed, data-driven decisions that support their dog’s overall health and well-being.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
POP-Topper: Creative Testing via Dedicated EDM
1 x
Blog Article (300 words)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.