Reference ID: #JB00755
Posted on January 31st, 2025
At POP, we harness the scientifically proven power of pets (“POP”) to transform health—for them and for us. While dogs heal humans in countless ways, they are increasingly suffering from the same chronic diseases afflicting people, such as obesity, arthritis, and cancer. This alarming trend, compounded by misinformation and poor-quality products flooding the pet wellness market, inspired us to create POP.
Our mission is simple: to improve dogs’ healthspan—the years they spend thriving, not just surviving. We deliver convenient, science-backed solutions designed to empower pet parents to make informed choices for their dogs’ well-being. From helpful content to personalized health insights to our daily health supplement, POP-Topper, we are redefining how we care for our dogs.
Because when dogs thrive, so do we.
ABOUT: POP-TOPPER
Using science-backed superfoods, POP-Topper targets inflammatory biomarkers to improve immunity and longevity in dogs. Our proprietary formula is crafted with nutrient-dense, minimally processed ingredients that are backed by objective data in canine research studies.
Campaign Objective
- Primary Goal: Introduce POP-Topper to the pet market and drive product sales.
- Supporting Goals: Raise brand awareness by showcasing POP-Topper as a science-backed, health-enhancing daily supplement for dogs. Encourage engagement through authentic testimonials and content that educates pet parents on the benefits of POP-Topper.
Key Message
- POP-Topper is the ultimate daily health boost for your dog—science-backed, easy to use, and packed with superfoods to support immunity, longevity, and overall vitality.
Concept: “Why I Didn’t Switch from Kibble (But I Did Add This)”
- Length: 20–30 seconds
- Hook (0:00–0:03):
- 📢 “I still feed my dog kibble... and I’m not switching to fresh food.”
- Introduce the Problem (0:04–0:08):
- 👀 “Fresh food is expensive. My kibble’s convenient—but I knew it was missing something.”
- Introduce POP-Topper as the Solution (0:09–0:18):
- 🥄 “That’s why I started using POP-Topper. It’s a clean, science-backed mix of superfoods that supports immunity, joints, digestion, and more. I sprinkle it on top of their kibble—done.”
- (Show the kibble brand visually here + tag them: e.g. #OpenFarm, #WellnessCore, etc.)
- Value Prop (0:19–0:24):
- ✨ “I didn’t need to switch foods—I just made their current one better. Same convenience, way more benefits.”
- CTA (0:25–0:30):
- 📌 “If you’re not switching from kibble, at least upgrade it. Try POP-Topper—you’ll see the difference..”
NOTE: The campaign idea is fixed, and we are looking for pet influencers who are currently on the Kibbles diet.
Application starts from: April 21st, 2025
Campaign Guidelines
- Authenticity: We encourage influencers to use a natural and genuine tone while maintaining a positive, informative tone.
- FTC Compliance: Include clear disclosure (e.g., #Ad, #Sponsored) to comply with FTC guidelines on all sponsored content.
Creator Preferences
Creator Types
Locations
United States
Platforms
Min Followers Count
10,000
Lifestages
Total Creators
1
Quote your own rate
POP-Topper
USD79
retail value
Using science-backed superfoods, POP-Topper targets inflammatory biomarkers to improve immunity and longevity in dogs. Our proprietary formula is crafted with nutrient-dense, minimally processed ingredients that are backed by objective data in canine research studies.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
IG Reel
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.