Reference ID: #JB00672
Posted on October 12th, 2024
Overview of POP-Insights
POP-Insights is a unique, science-backed tool that allows dog parents to upload their dog’s recent bloodwork and other health data to receive personalized nutraceutical recommendations, all at no cost. Developed as a research project with leading animal scientists in New Zealand, POP-Insights helps pet owners make informed, data-driven decisions that support their dog’s overall health and well-being.
Campaign Objectives
The primary goal of this campaign is to raise awareness about POP-Insights and drive qualified leads, encouraging dog parents to try the tool. Through influencer partnerships, we aim to:
- Increase Trust and Credibility: Showcase POP-Insights as a trustworthy, science-backed tool that provides personalized recommendations tailored to each dog’s unique needs.
- Educate on Value: Inform dog parents about the importance of data-driven and personalized care for their dog’s health, explaining how POP-Insights works and how easy it is to use.
- Drive Engagement and Sign-Ups: Generate excitement and encourage dog parents to complete an intake form and upload their dog’s bloodwork to get free health insights and supplement recommendations.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Target Audience
Our ideal target audience comprises dog parents who are proactive about their dog’s health, interested in personalized care, and open to science-backed health solutions. This audience may include:
- Pet parents of active and/or aging dogs
- Pet parents seeking to optimize their dog’s diet and supplements
- Health-conscious consumers who use data to make informed decisions (they likely do so for themselves and want to do this for the rest of the family members, including their pets)
Content Requirements
Influencers should create authentic content that highlights their experience with POP-Insights and emphasizes the importance of personalized care for their dog’s health. Each post should include:
- Personal Experience: Share why you are excited to use POP-Insights for your dog and highlight the benefits of receiving personalized supplement recommendations.
- Explanation of the Tool: Briefly describe how easy it is to use POP-Insights—filling out a short intake form, uploading recent bloodwork, and receiving tailored recommendations.
- Key Benefits: Focus on the unique aspects of POP-Insights, such as being science-backed, data-driven, and entirely free for dog owners.
Deliverables
- We are open depending on your quoted budget.
Messaging and Key Points
Influencers should emphasize the following points in their content (but can decide which angle to lead with / dial-up to align with their style/tone of voice).
- Science-Backed & Free: "I’m using POP-Insights to get free, personalized supplement recommendations for [Dog’s Name] based on science and tailored to their needs."
- Data-Driven Health Insights: "I can feel confident knowing POP-Insights bases its recommendations on [Dog’s Name]’s unique health data, giving us insights tailored to their needs."
- Easy to Use: "Just a simple form and an upload of recent bloodwork are all it takes to receive actionable, personalized supplement advice for my dog!".
Application starts from: October 13th, 2024
Task submission deadline: November 29th, 2024
Campaign Guidelines
- Authenticity: We encourage influencers to use a natural and genuine tone while maintaining a positive, informative tone.
- FTC Compliance: Include clear disclosure (e.g., #Ad, #Sponsored) to comply with FTC guidelines on all sponsored content.
- Timeline: Campaign content should be posted between [Start Date] and [End Date], with stories and follow-up posts encouraged throughout the campaign.
Creator Preferences
Creator Types
Locations
United States
Platforms
Min Followers Count
3,000
Lifestages
Total Creators
5
Quote your own rate
POP-Insights
- POP-Insights is a unique, science-backed tool that allows dog parents to upload their dog’s recent bloodwork and other health data to receive personalized nutraceutical recommendations, all at no cost.
- Developed with input from animal scientists, POP-Insights helps pet owners make informed, data-driven decisions that support their dog’s overall health and well-being.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Product Testimonial: POP-Insights
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.