Reference ID: #JB01188
Posted on March 26th, 2026
The Purina ONE 3 Week Challenge (3WC) is an annual influencer-led campaign that demonstrates the visible health improvements in cats after three weeks of feeding Purina ONE. The campaign uses real pet parents sharing authentic, week-by-week observations of their cats’ health journey — from increased energy and vitality (Week 1) to improved digestion (Week 2) to brighter eyes and shinier coat (Week 3).
For 2026, the campaign will feature both dry and wet food options for the first time. Purina ONE dry food remains the hero product — a whole and balanced meal on its own. The wet food is introduced as a complementary treat option that offers pet parents variety in pampering their cats. Creators may showcase either or both products, but must not imply that dry food alone is incomplete or that mixing is necessary.
Campaign tagline = Take a closer look
Brief
Campaign objective:
- Drive awareness and consideration for Purina ONE by highlighting its science-backed nutritional benefits through authentic influencer reviews.
- Introduce Purina ONE wet food as a complementary treat option alongside the hero dry food product, without implying that dry food alone is incomplete.
- Achieve organic engagement rates of 3–5% above benchmark without paid boosting.
- Generate content that breaks the 3-second scroll barrier to earn algorithmic distribution across IG Reels and TikTok.
The ideal creator:
- Based in Singapore
- Between 1 - 10k followers
Deliverables:
- 1 x IG Reel with 12 months of usage rights
Products:
- Each influencer will get 12 pouch + 2 packets of dry food.
- Dry food = 1 healthy adult + 1 uti care , 380g each
- Wet Food = ocean fish for adult
Videos we love that did well last year:
- https://www.instagram.com/reels/DOCvgNTASRU/
- https://www.instagram.com/p/DOCrsCdAVyj/
- https://www.instagram.com/p/DODuOuvkd7B/
- https://www.instagram.com/p/DOJEd7LkmoT/
- https://www.instagram.com/p/DOHyKrZk5QI/?hl=en
Refer to the campaign brief here
Task submission deadline: May 15th, 2026
Important notes
- There will be at least 2 rounds of review.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Cat
Human
Locations
Singapore
Platforms
Instagram
TikTok
Min Followers Count
1,000
Lifestages
All
Total Creators
10
Earn SGD 150
Key Products to Promote
Purina ONE (Wet + Dry Food)
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
TikTok Reel
1 x
Tik Tok Video (1080 x 1920px)
IG Reel
1 x
IG Reel (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.