Reference ID: #JB00828
Posted on April 30th, 2025
Treat your cat to a dining experience that’s both luxurious and affordable with Fancy Feast Royales.
Crafted with real tuna and chicken, and free from artificial nasties, each can is a celebration of taste and quality.
Purina is launching a special promo — 6 cans for just $8.90 — and we want your help to spread the word!
Please read:
- Contract Verification: Creators represented by another talent agency are requested to confirm that their contracts permit participation in our campaigns. This is essential to prevent conflicts of interest and ensure all parties' integrity.
- Prioritization of Independent Creators: While we value each of our collaborators, priority will be given to creators not affiliated with any agency for future campaign considerations on their public profiles. This policy is intended to streamline our processes and enhance direct collaborations.
Campaign objective:
- Position Fancy Feast Royales as an affordable way to give cats a premium, fine-dining experience at home
- Drive awareness of the new launch promotion: 6 cans for just $8.90, available for a limited time only.
- REFER TO CONTENT BRIEF HERE
The ideal creator:
- Based in Singapore
- Has 500-10k followers
- Is active on Instagram and has public profile
- Skilled with video editing apps (ex: CapCut)
- Able to record videos in high resolution, and owns equipment that can do that.
Deliverables:
- Sample kit will be provided upon approval of your profile for this campaign
- You will be paid $75 upon completion of the services
Video Direction:
- Video needs to be 40-60 seconds
- Ensure high-quality video resolution (no blurry shots, please!)
- Includes perpetual global usage rights to the brand
- Make sure the copy is within the safe zone
- Please refer to the slides here on the DO and DON'T when working on the content for videos.
- We encourage using a real person's voiceover along with subtitles for the video.
Application starts from: April 30th, 2025
Task submission deadline: May 30th, 2025
Important notes
- There will be a minimum of 2 rounds of review.
- Require perpetual global usage rights for all content.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Ensure your account is a 'creator account' so you can share post insights when requested
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
500
Lifestages
Total Creators
20
Earn SGD 75
Purina Fancy Feast Royales
Deliver the ultimate gourmet experience to your precious feline with this highly palatable wet cat food. Available in an extensive array of tasty, mouth-watering flavours that even the fussiest eaters will find satisfaction.
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
IG Reel
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.