Raya Gift Box Variations

Each box is designed for a different feline personality:

🛍️ The Diva Cat Raya Box – For the Fabulous Feline

👑 Perfect for cats who know they’re the main character.

• Features Tuna & Salmon recipes – rich in omega-3 for a silky, camera-ready coat.
• Comes with a stylish lace collar so they can shine this Raya!

🐾 The Troublemaker Cat Raya Box – For the Chaos King/Queen

😼 For the cat who thinks your house is their personal playground.

• Features Chicken & Beef recipes – high in protein to fuel zoomies and mischief.
• Comes with a fun toy to (hopefully) distract them from destroying your curtains.

😴 The Sleepyhead Raya Box – For the Professional Napper

🌙 Ideal for the cat who sleeps more than they are awake.

• Features Tilapia & Buffalo recipes – lean protein and low fat for balanced nutrition.
• Comes with a cozy hammock for ultimate Raya relaxation.

Campaign Angles & Content Ideas

Feel free to choose one or both angles when creating your content!

Angle 1: Celebrating Raya with Love & Family 💚

🐾 Show how your cat is part of your family’s Raya traditions.

💡 Possible talking points:

• “Hari Raya is about love and togetherness—so why not celebrate with your fur baby too?”
• “The best way to show love? Giving them food you can trust—natural, fresh, and vet-approved.”
• “Good food means a happy, healthy pet—so you can celebrate Raya worry-free!”

📸 Content Ideas:

• Show your cat enjoying their Raya meal from their gift box.
• Dress them up in their lace collar (Diva Cat Box) for a fancy Raya look!
• Feature them lounging in their hammock (Sleepyhead Box) for a cozy family moment.

Angle 2: The Best Raya Gift for Cat Lovers 🎁

🐾 Highlight the gift-giving and sharing spirit of Raya.

💡 Possible talking points:

• “Not sure what to gift your cat-loving friend? This box is the purr-fect Raya surprise!”
• “A unique, thoughtful present for any cat parent—complete with healthy meals and fun gifts.”
• “Plus, every purchase comes with a chance to win RM300 worth of Petchef food!”

📸 Content Ideas:

• Unboxing video: Show excitement as you reveal the meals & goodies inside.
• Golden Ticket moment – Explain how customers can enter for a chance to win RM300.
• Gift-exchange concept: Show how you’d gift the box to a friend who’s a cat parent.

What to Include in Your Content

📌 Show your cat interacting with the box—sniffing, eating, playing, or lounging.

📌 Highlight the meals and why Petchef is a healthier choice.

📌 Mention the Golden Ticket giveaway and how customers can win RM300 worth of Petchef food. It’s only 5 tickets giveaway!

📌 Use hashtags: #PetchefGoldenTicket

Call to Action: Buy now and celebrate Raya with Petchef! 🎊

Product & Campaign Details

📦 Raya Gift Box includes:

✅ Petchef meals tailored to your cat’s personality type.

✅ A special Raya-themed accessory, toy, or hammock.

✅ A Golden Ticket (non-claimable) to promote our RM300 giveaway.

🐾 Petchef Recipes Available for Cats:

• Chicken, Buffalo, Beef, Salmon, Tilapia, Tuna

🌍 Who Can Join?

• 5 cat influencers / 5 cat-loving content creators
• Based in Klang Valley only
• Minimum 1K followers and a knack for creative content

📅 Timeline:

• Content posting period: before April 7th, preferred anything before Raya.