Reference ID: #JB00736
Posted on January 14th, 2025
Welcome to SoulMate, the pet food brand that makes your pet’s tail wag like a helicopter! Around here, we believe our pets aren’t just our best friends, they’re our true soulmates. Whether disrupting our beauty sleep or digging up our gardens, they always find a way to dig their way right into our hearts.
Please read:
- Contract Verification: Creators represented by another talent agency are requested to confirm that their contracts permit participation in our campaigns. This is essential to prevent conflicts of interest and ensure all parties' integrity.
- Prioritization of Independent Creators: While we value each of our collaborators, priority will be given to creators not affiliated with any agency for future campaign considerations on their public profiles. This policy is intended to streamline our processes and enhance direct collaborations.
This campaign is 100% managed by the brand. For any questions, please reach out to them directly via your brand dashboard.
SoulMate Campaign Brief for Creators
Create fun, engaging, and authentic content that showcases SoulMate’s premium dog food range and communicates its New Zealand roots, product benefits, and current promotion.
What We’re Looking For
Creators who:
- Have a passion for pets and a love for storytelling.
- Can highlight SoulMate’s unique New Zealand vibes and commitment to quality.
- Produce engaging video content that resonates with young, pet-loving audiences.
Campaign Goals
- Introduce SoulMate: Highlight the premium, New Zealand-made pet food crafted with sustainably sourced ingredients.
- Showcase Benefits: Explain how SoulMate’s recipes promote pet health and wellness.
- Promote the Offer: Share the ongoing promotion: free SoulMate foldable tote bag with a minimum $75 purchase of any SoulMate products.
What’s Included in Your Creator Pack:
You’ll receive one flavor from each SoulMate range:
- Roar Roar Roar (Freeze-Dried)
- Roast & Slow (Oven Roasted & Air-Dried)
- Low & Slow (Air-Dried)
- SoulMate foldable tote bag
- SoulMate branded T-shirt (Exclusively for influencers & celebrities only)
- SoulMate branded bandana (Exclusively for influencers & celebrities only. For your dog to have matching look with you)
Application starts from: January 15th, 2025
Task submission deadline: March 31st, 2025
PLEASE READ!👇
- For this campaign, the brand is managing all aspects directly.
- If you have any concerns, or questions, or need assistance, please reach out to the brand's contact person listed below. Pawjourr does not have the context or visibility for this campaign and cannot assist with inquiries.
- Thank you for your understanding and cooperation.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
500
Lifestages
Total Creators
30
Product Sponsorship
SoulMate - Roar Roar Roar (Freeze Dried)
SGD55.9
retail value
- 92% Meat, Organs and Seafood.- Rich in Superfoods.- Grain Free.- No HGPs. No GMOs. No artificial preservatives.- For superior food safety and quality. SoulMate own its factory.- Packed with essential nutrients for an active lifestyle.- 100% sustainably sourced meat, fish and produce from NZ.
SoulMate - Low & Slow (Air Dried)
SGD45.9
retail value
Highest Protein: 95-96% meat, organ, and seafood for carnivorous nutrition Unique Texture: Soft, moist, thick for easy consumption Raw Alternative: Safe for home and travel, offers raw diet benefits Nutrient-Dense: High-calorie, ideal for small dogs Sensory Appeal: Enticing smell and texture for picky eaters Training-Friendly: Non-crumbly texture, mess-free treats Premium Ingredients: 100% New Zealand-sourced meat and produce Life-Stage Versatility: Suitable for all ages
SoulMate - Roast & Slow (Oven Roasted & Air Dried)
SGD54.9
retail value
Manufacturing: Cold-pressed, oven-baked for higher nutrient retention vs. standard kibbles Enhanced Taste: Low-temperature baking improves flavor while preserving nutrients High-Quality Protein: Animal proteins support muscle, skin, and enzyme health Balanced Energy: Carbohydrates from peas and fava beans for steady energy Minimal Processing: Rustic, natural nugget style 100% New Zealand Sourced: Local meat, seafood, and produce All Life Stages: Suitable for all ages No Junk: Free from HGPs, GMOs, and artificial preservatives Sustainability: Supports regenerative farming; self-operated factory for safety and quality control
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
SoulMate - Full Dog Range Food Campaign (Tiktok)
1 x
Tik Tok Video (1080 x 1920px)
SoulMate - Full Dog Range Food Campaign (Instagram)
1 x
IG Reel (1080 x 1920px)
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.