Reference ID: #JB00930
Posted on July 25th, 2025
Health Check-in™ and create a post about it for their followers on either TikTok or Facebook.
This vet approved and clinically tested product offers precise color-changing results that allow you to spot health issues quickly and accurately, ensuring you can detect potential problems early and take timely action to keep your cat healthy.
When you've completed your post, we will also need the raw content and permission to use it in ads.
Payout is $50 plus the product to keep.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Brief
WORLD’S BEST CAT LITTER® CREATOR BRIEF
Thank you so much for considering a partnership with World’s Best Cat Litter® (WBCL)! We’re looking for creators who genuinely have a love for our products and are excited about making engaging content. Our goal for this campaign is to build a library of evergreen brand videos that WBCL can use and share long-term.
Brand Backgrounder:
World’s Best Cat Litter® started back in 1998 when a group of scientists set out to create the best clumping cat litter possible. What they discovered was a revolutionary process that turned our natural ingredients into a cat litter that harnesses the long-lasting power of corn to ensure you smell less, clean less, and buy less.
World’s Best Cat Litter lives up to its name. Pure and simple.
Since then, we’ve grown into the number one natural litter brand. Our products are sustainable and made without harmful chemicals, so you can feel good knowing it’s safe for pets, people, and the planet.
This product is for cat parents’ who give a crap.
What consumer truth does our brand uniquely understand?
Cat litter affects more than just your cat, it impacts your home, your routine, and the environment.
Core Message:
WBCL Boosters Health Check-in helps your spot health issues quickly and accurately, ensuring you can detect potential problems early and take timely action to keep your cat healthy.
- It offers precise color-changing results that allow you to spot health issues quickly and accurately.
- This product is vet-approved and clinically tested. This product offers a reliable method for monitoring your cat’s urinary health at home.
- It's easy to use. Simply sprinkle the additive on top of your existing cat litter for instant health monitoring without any hassle.
- It has a long lasting effect. Each application provides up to 3 weeks of urinary health monitoring, offering continuous insights into your cat’s well-being, making it both convenient and cost-effective.
- It works with most litter types. Whether you use clumping, non-clumping, crystal, or natural litters, simply sprinkle it on for health monitoring.
- It helps detect urinary tract infections (UTIs) and other urinary issues in cats. By identifying the presence of blood in the urine, it provides an early warning sign of potential UTIs, allowing for prompt veterinary consultation and treatment. Regular monitoring helps in tracking the progress of any treatment and ensures that your cat's urinary health is maintained.
Emotional Hook:
Get back to cat love, more of the warm and fuzzy, and less of the mess.
Objective:
This partnership is all about creating content that captures attention, entertains, and leaves a lasting impression. Your video should drive awareness of World’s Best Cat Litter® by showing what makes our products truly different.
We want to attract new customers while reaffirming to existing fans that they’ve made the right choice. Your content should help people remember World’s Best Cat Litter® products the next time they’re shopping for litter.
Audience
Regular cat litter users who are starting to see the connection between their cat's well-being and the products they use. They probably have a love/hate relationship with their cat’s litter box.
Tone & Creative Guidelines
Our brand voice is cheeky, not cheesy. It’s approachable, real, and totally pet-parent approved. We love humor, creativity, and authenticity. We’re always here for a little cat chaos. Just keep it warm and cheeky, never snarky.
All videos should feel like genuine testimonials. Keep the content short and thumb-stopping, ideally 60 seconds or less. Introduce the brand within the first 2–3 seconds to capture viewers' attention early.
Key things to include:
· The “Sponsored by” WBCL logo should be visible throughout the video (provided by us)
· Use platform-native text overlays to keep it feeling social and natural
· Post as a collaborative branded partnership and tag @worldsbestcatlitter in the caption
You know your audience best, so lean into the formats and styles that resonate with them. We’re here to support your creative vision, just make sure our product and messaging are at the heart of the story.
Looking for inspiration? These styles have been shown to work well:
· ASMR or visually satisfying clean-up moments or refills
· Before and after litter box/room transformations
· Stop motion or aesthetically pleasing content
· Humorous skits starring your cat
· Product demos with a creative or unexpected hook
· Side-by-side comparisons with non-WBCL litter (avoid brand names if choosing this route)
· POV-style testimonials
· Any original idea that fits your style
Measurement:
Your video will be measured on reach, engagement rate (ER), and the quality of engagement, keeping the brand top of mind (i.e., people are talking about the brand in the comments). We use Sprout Social Influencer Management (SSIM) for our reporting, so once hired, we will send you a request for verification for backend access to content data.
Deliverables
1x social video (60 seconds or less)
· Platform: TikTok or Facebook
· Format: Testimonial with your unique twist that keeps brand and messaging central
· Requirements: Sponsored by logo, native text, collaborative post
· Usage: six months
· Exclusivity: N/A
You’ll be creating content for the following featured product:
· Boosters™ Health Check-in™
Task submission deadline: September 14th, 2025
Please Do:
- We are a fan of YOU, so we want to see your best take on this project. We aren’t afraid to have fun, so don’t be afraid to get creative with it. Be original.
- When you reference our brand, please be clear that the product is World’s Best Cat Litter. And while we understand we are the best, we cannot make definitive claims to be THE best. We are World’s Best, not THE World’s Best.
- Please include a bag of the product in the video. Please remove all stickers from the bag, if any.
- If a litter box is shown in your video, please make sure it is filled with World’s Best Cat Litter.
- If you want to use hashtags, we kindly encourage you to use #WorldsBestCat
- Include the Sponsored by logo, native text, tag us in the caption, and upload as a branded partnership
Please Refrain:
- As a brand promoting a product, we can only use royalty-free audio/music that has been properly licensed.
- We ask that you refrain from using profanity.
- Please keep in mind that no other copyrighted or trademarked material may be shown in the video (so watch for items in the background, on your litter box, and on your person).
Creator Preferences
Creator Types
Cat
Human
Locations
United States
Platforms
Facebook
TikTok
Lifestages
All
Total Creators
5
Earn $50
Key Products to Promote
WORLD'S BEST CAT LITTER® Boosters™ Health Check-in
$11.95
retail value
- SPOT HEALTH PROBLEMS EARLIER: This product offers precise color-changing results that allow you to spot health issues quickly and accurately. Unlike other testers that rely solely on pH, World's Best Cat Litter Boosters Health Check-In can detect blood in your cat's urine.
- VET-APPROVED AND CLINICALLY TESTED: Trusted by veterinarians, this product offers a reliable method for monitoring your cat’s urinary health at home.
- EASY TO USE: Simply sprinkle the additive on top of your existing cat litter for instant health monitoring without any hassle.
- LONG LASTING EFFECT: Each application provides up to 3 weeks of urinary health monitoring, offering continuous insights into your cat’s well-being. This ensures you can maintain a consistent check on your cat’s health without frequent reapplications.
- WORKS WITH MOST LITTER TYPES: Whether you use clumping, non-clumping, crystal, or natural litters, simply sprinkle it on for health monitoring.
- UTI DETECTION AND MONITORING: It helps detect urinary tract infections (UTIs) and other urinary issues in cats. By identifying the presence of blood in the urine, it provides an early warning sign of potential UTIs, allowing for prompt veterinary consultation and treatment.
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
WORLD'S BEST CAT LITTER® Boosters™ Health Check-in™ | Cat Litter Additive for Health Monitoring
1 x
Tik Tok Video (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.