Reference ID: #JB00944
Posted on July 31st, 2025
Health Check-in™ and create a post about it for their followers on either TikTok or Facebook.
This vet approved and clinically tested product offers precise color-changing results that allow you to spot health issues quickly and accurately, ensuring you can detect potential problems early and take timely action to keep your cat healthy.
When you've completed your post, we will also need the raw content and permission to use it in ads.
Payout is $50 plus the product to keep.
Please note:
- This campaign is fully managed by the brand. Pawjourr only provides the platform to host the campaign and is not involved in the execution or communication between parties.
- In the event of any discrepancies or disagreements, please contact the brand directly.
- Pawjourr will not be held responsible for any disputes or issues that may arise.
- As always, exercise caution when sharing personal or sensitive information, and never send money unless you are certain of the source.
Brief
WORLD’S BEST CAT LITTER® CREATOR BRIEF
Thank you so much for considering a partnership with World’s Best Cat Litter® (WBCL)! We’re looking for creators who genuinely have a love for our products and are excited about making engaging content. Our goal for this campaign is to build a library of evergreen brand videos that WBCL can use and share long-term.
Brand Backgrounder:
World’s Best Cat Litter® started back in 1998 when a group of scientists set out to create the best clumping cat litter possible. What they discovered was a revolutionary process that turned our natural ingredients into a cat litter that harnesses the long-lasting power of corn to ensure you smell less, clean less, and buy less.
World’s Best Cat Litter lives up to its name. Pure and simple.
Since then, we’ve grown into the number one natural litter brand. Our products are sustainable and made without harmful chemicals, so you can feel good knowing it’s safe for pets, people, and the planet.
This product is for cat parents’ who give a crap.
What consumer truth does our brand uniquely understand?
Cat litter affects more than just your cat, it impacts your home, your routine, and the environment.
Core Message:
WBCL delivers an easier, cleaner litter experience, helping you scoop less, waste less, and make every bag last longer.
- Super strong clumps for easy scooping — World’s Best Cat Litter® forms tight clumps that don't crumble or stick to the box, so you're never dealing with a sticky, gooey mess. Say no to chiseling concrete-like clumps, just easy scooping that glides through the litter to get the job done faster.
- Naturally effective: Made from whole-kernel corn, WBCL gives pet parents a high-performing yet sustainable litter that simply works. Powerful and reliable odor control with no synthetic perfumes or silica dust, it's a sustainable and renewable choice that’s gentle on the planet and their paws — You’ll notice the difference from the first scoop
- 2X longer lasting for much better value — More absorbent than regular clay litter, so you use way less litter with each clump you scoop — so you don't have to change out your litter box as frequently.
Emotional Hook:
Get back to cat love, more of the warm and fuzzy, and less of the mess.
Objective:
This partnership is all about creating content that captures attention, entertains, and leaves a lasting impression. Your video should drive awareness of World’s Best Cat Litter® by showing what makes our product truly different. Highlight how our litter is powered by the natural strength of whole-kernel corn to deliver an easy, clean, and planet-friendly experience.
We want to attract new customers while reaffirming to existing fans that they’ve made the right choice. Your content should help people remember World’s Best Cat Litter® the next time they’re shopping for litter.
Audience
Regular cat litter users who are starting to see the connection between their cat's well-being and the products they use. They probably have a love/hate relationship with their cat’s litter box.
Tone & Creative Guidelines
Our brand voice is cheeky, not cheesy. It’s approachable, real, and totally pet-parent approved. We love humor, creativity, and authenticity. We’re always here for a little cat chaos. Just keep it warm and cheeky, never snarky.
All videos should feel like genuine testimonials. Keep the content short and thumb-stopping, ideally 60 seconds or less. Introduce the brand within the first 2–3 seconds to capture viewers' attention early.
Key things to include:
· The “Sponsored by” WBCL logo should be visible throughout the video (provided by us)
· Use platform-native text overlays to keep it feeling social and natural
· Post as a collaborative branded partnership and tag @worldsbestcatlitter in the caption
You know your audience best, so lean into the formats and styles that resonate with them. We’re here to support your creative vision, just make sure our product and messaging are at the heart of the story.
Looking for inspiration? These styles have been shown to work well:
· ASMR or visually satisfying clean-up moments or refills
· Before and after litter box/room transformations
· Stop motion or aesthetically pleasing content
· Humorous skits starring your cat
· Product demos with a creative or unexpected hook
· Side-by-side comparisons with non-WBCL litter (avoid brand names if choosing this route)
· POV-style testimonials
· Any original idea that fits your style
Measurement:
Your video will be measured on reach, engagement rate (ER), and the quality of engagement, keeping the brand top of mind (i.e., people are talking about the brand in the comments). We use Sprout Social Influencer Management (SSIM) for our reporting, so once hired, we will send you a request for verification for backend access to content data.
Deliverables
1x social video (60 seconds or less)
· Platform: TikTok or Facebook
· Format: Testimonial with your unique twist that keeps brand and messaging central
· Requirements: Sponsored by logo, native text, collaborative post
· Usage: six months
· Exclusivity: N/A
You’ll be creating content for the following featured product:
· Boosters™ Health Check-in™
Task submission deadline: September 14th, 2025
Please Do:
- We are a fan of YOU, so we want to see your best take on this project. We aren’t afraid to have fun, so don’t be afraid to get creative with it. Be original.
- When you reference our brand, please be clear that the product is World’s Best Cat Litter. And while we understand we are the best, we cannot make definitive claims to be THE best. We are World’s Best, not THE World’s Best.
- Please include a bag of the product in the video. Please remove all stickers from the bag, if any.
- If a litter box is shown in your video, please make sure it is filled with World’s Best Cat Litter.
- If you want to use hashtags, we kindly encourage you to use #WorldsBestCat
- Include the Sponsored by logo, native text, tag us in the caption, and upload as a branded partnership
Please Refrain:
- As a brand promoting a product, we can only use royalty-free audio/music that has been properly licensed.
- We ask that you refrain from using profanity.
- Please keep in mind that no other copyrighted or trademarked material may be shown in the video (so watch for items in the background, on your litter box, and on your person).
Creator Preferences
Creator Types
Cat
Human
Locations
United States
Platforms
Facebook
TikTok
Lifestages
All
Total Creators
5
Earn $50
Key Products to Promote
WORLD'S BEST CAT LITTER® Boosters™ Poop Fighter®
$15.55
retail value
- ELIMINATES ODORS: World’s Best Cat Litter Boosters Poop Fighter is a natural and sustainable cat litter additive that helps eliminate poop, urine, and ammonia odors, not just mask them. Simply sprinkle it on to your usual litter for a deodorized litter box.
- NATUAL AND SUSTAINABLE: World’s Best Cat Litter Boosters Poop Fighter is made from naturally safe and sustainable whole-kernel corn and other plant-based ingredients. The scent and odor-fighting ingredients also are natural and come from botanical extracts.
- NATURAL BOTANICAL TECHNOLOGY: World’s Best Cat Litter Boosters Poop Fighter has a fresh lemongrass scent that comes from natural botanical extracts and is free of heavy artificial perfumes.
- EASY TO USE: Evenly sprinkle ½ cup of World’s Best Cat Litter Boosters Poop Fighter over your cat’s usual litter. Add more World’s Best Cat Litter Boosters Poop Fighter each week and as needed to keep the box odor-free. Scoop daily for best results.
- WORKS WITH MOST LITTER TYPES: Effortlessly compatible with most cat litters, our additive integrates seamlessly into your cat’s routine. Whether you use clumping, non-clumping, crystal, or natural litters, simply sprinkle it on to fight odors. Perfect for all cat households.
- PET, PEOPLE and PLANET FRIENDLY — made from whole-kernel corn, a renewable ingredient, this product has no harmful chemicals, no artificial perfumes, and no clay dust. Proudly made in the USA, it is naturally safe for you, your cat, and the planet.
Tasks
You are required to choose a total 1 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
WORLD'S BEST CAT LITTER® Poop Fighter Maximum Odor Defense, 15-Pounds - Natural Ingredients, Quick Clumping
1 x
Tik Tok Video (1080 x 1920px)
Terms & Conditions
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- In the event that I withdraw from this campaign, I will have to return the product. If I am unable to do so, I will pay back the full value of it.
- I confirm that my Instagram account is a business/creator account and I will be able to provide insights for my posts.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will keep the post on my social media platform for a minimum of 6 months after the campaign has ended.