Reference ID: #JB01123
Posted on February 18th, 2026
Made for dogs who like human food. Your Pet's Kitchen is real food for pets, because that's exactly what it is. We make natural, meat-first meals with real ingredients, formulated by vet nutritionists to support long, healthy, happy lives.
What makes us different? We've eliminated the friction from premium pet nutrition. Our meals are shelf-stable with easy-open packaging—no thawing, no fridge space needed, just convenient feeding that fits your busy life. Real food shouldn't be complicated.
Made with love in the USA using trusted, globally sourced ingredients, we deliver premium quality at reasonable prices.
Campaign Objective:
- Your Pet's Kitchen is entering a new format — and we need creators to make it feel like news.
- Most dog parents don't know that shelf-stable food can look and perform like this. The new 9oz pouch makes that realization even more immediate.
- The category has a perception problem — people assume "canned dog food" means low-quality slop. The pouch format challenges that on sight, before they even read the label.
- Customer reactions are consistently the same: surprise at the quality, then loyalty once their dog devours it.
- Your content is the moment a new audience sees this for the first time — format and all.
Brief
The ask
- This is a format launch, so we want creators to make it feel like news worth sharing — same real food parents already trust, now even easier to serve.
- We want content that sparks conversation — saves, shares, comments, tags.
- Think: "Would I send this to a friend who has a dog?" If yes, you're on the right track.
Hook Ideas to Spark Inspiration
1. The Ingredient Check
"Shelf-stable 'real' dog food? Let me see if this checks out."
- Show yourself inspecting the ingredients, tearing open the pouch, and reacting to what's actually inside.
- Play the skeptic — then let the product win you over.
- The pouch tear is a satisfying, ASMR-adjacent moment — don't skip it.
2. Dog Food or Human Food?
"Chicken Pot Pie. Turkey Fare. Is this dog food or a dinner menu?"
- The flavor names are your hook — use them. Lead with the name, let viewers do a double-take.
- Get a close-up on the real meat and veggies coming out of the pouch.
- Works especially well as a carousel: flavor name card → ingredient close-up → dog's reaction.
3. Wait, It Comes Like This Now?
"YPK just dropped pouches and I need to talk about it."
- React to the format in real time — the packaging, the easy open, the portion size.
- Great for creators who've used YPK before and can speak to the upgrade naturally.
- If you're new to YPK, lean into pure discovery: "How did I not know about this?"
4. The Busy Dog Parent Routine
"Real food, zero effort. This is our mealtime now."
- Show your actual mealtime: tear, squeeze, serve, done.
- Focus on how fast and easy it is — your dog eating happily is the emotional payoff.
- Let the camera linger on your dog's reaction. That's the moment people screenshot and share.
Note on pouch - The single-serve pouch is part of the story, it signals freshness, convenience, and intentionality. We encourage creators to show the open, not just the bowl. The tear, the squeeze, the pour.
Content That Drives Engagement
The best-performing pet content follows a few consistent patterns.
Keep these in mind:
- Lead with surprise. The “this is dog food?” reaction is inherently shareable — use that disbelief as your opening beat.
- Show the dog’s reaction. Your pup devouring the food is the emotional payoff. Don’t rush past it — let the camera linger.
- Create a “send-to-a-friend” moment. Content that gets DM’d performs better than content that just gets liked. Think: “My friend with the picky eater needs to see this.”
- Use text overlays and captions. Most people watch in mute mode during the first pass. Make sure your story reads visually.
- End with a conversational CTA. Ask a question (“Would your dog demolish this?”) or invite a tag (“Tag a dog parent who’s still feeding mystery mush”). Keep it playful, not pushy.
The Visual Hook:
- The food's visual quality is the hero.
- When you open a can, it doesn’t look like typical dog food — you can see real pieces of meat and vegetables.
- That “wait, this is dog food?” moment is your content gold. Lean into it.
Deliverables
- 1x IG Video or 1x IG Carousel Post
Mandatory
- Product packaging visible (brand name clear)
- @yourpetskitchen tag + #YourPetsKitchen + #ad #gifted or #partner
Content examples
Important Notes
- You will need to purchase the product first, but we will reimburse you after the campaign.
- All content needs to be reviewed before it goes live
- You will need to tag @pawjourr and @yourpetskitchenpetfood
Creator Preferences
Creator Types
Dog
Locations
United States
Platforms
Instagram
Min Followers Count
1,000
Lifestages
All
Total Creators
15
Paid Campaign
Key Products to Promote
Your Pet's Kitchen 9oz Pouch (Turkey Fare)
Your Pet's Kitchen 9oz Pouch (Chicken Pot Pie)
Your Pet's Kitchen 9oz Pouch (Beef)
Tasks
You are required to choose a total 2 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Receipt
1 x
Image / Screenshot
IG Reel = $80
1 x
IG Reel (1080 x 1920px)
IG Carousel Post = $40
1 x
IG Carousel Post
Terms & Conditions
- I acknowledge and agree that I participate in the campaign at my own risk and I am solely responsible for any medical issues that may arise as a result.
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I will assume full responsibility for any legal issues that may arise from my use of music in my videos, including any claims of copyright infringement or other intellectual property violations.
- I will not work directly with the brand, partner or retailer for 6 months after the campaign has ended.
- I will give full rights to the brand and Pawjourr for all content created, wholly or in partial