Reference ID: #JB00792
Posted on March 20th, 2025
At Zesty Paws, we believe that when pets are happy and healthy, their pawrents are too. After all, witnessing our furry friends suffer from illness can cause us great distress and worry. That's why our mission is to promote the well-being and joy of both pets and their human companions through our premium and FUN-ctional pet supplements.
To us, pets aren't JUST pets. They’re our favorite cuddlers, yarn lovers, laser pointer chasers, toy squeakers, and comic relief! But most of all, they're family. So, for everything your pet does to make you laugh and smile, we love providing you with PAW-some products to help you return the favor.
Our growing assortment of FUN-ctional products are made with the highest quality and best-tasting ingredients. Plus, we partner with the industry's top ingredient brands to fetch you the breakthroughs that your pet will love.
IMPORTANT, PLEASE READ!!!
We’re looking for micro influencers to promote Zesty Paws products for SG Pet Expo 2025!
Please note that you will be required to head down to SG Pet Expo 2025 as part of the campaign requirement.
- Event: PetExpo® Singapore 2025
- Date: 25 – 27 April 2025
- Venue: Singapore EXPO Halls 5B, Booth 5E-07
The ideal creator:
- Based in Singapore
- Min.10,000 followers on Tiktok / Instagram
Deliverables:
- 1 x TikTok Video + 1x Tiktok Story, OR
- 1 x IG Reel + 1x IG Story
- Livestream (optional)
-For IG Reels/TikTok videos: Submit your video for approval and post it before Pet Expo as part of the pre-event hype
-For IG/TikTok Stories: Capture and post your story on-site at Pet Expo 2025
Refer campaign timeline here
Sponsored products
- Zesty Paws' Explorer Essentials Duo (8-in-1 Multivitamin Bites & Probiotic Bites)
For video:
- We encourage to film the video in an outdoor setting to align with the "Pet Wellness Adventure" theme, using a soft-sell approach (e.g., Adventure Essentials Checklist, Tips for Outdoor Adventures – see the brief for details).Product Introduction Videos may not be the best fit for this campaign.
- Video needs to be 30-45s.
- Make sure the copy is within the safe zone
- Please refer to the slides here on the DO and DON'T when working on the content for videos.
- We encourage using a real person's voiceover along with subtitles for the Video.
Content Big Idea/Examples
- Tips for Hiking
- Adventures Essential Checklist
- Benefits of Exercising/Outdoor Activities
- Singapore's Pet-Friendly Adventure Ideas
- Outdoor Adventure Prep
Important Information:
- Attached campaign brief, please refer to it closely when creating the video.
- Once approved, we’ll add you to a WhatsApp group for important announcements. Please refer to the group for the latest updates.
Application starts from: March 17th, 2025
Important notes
- There will be 2 rounds of review. All content NEEDS to be approved before it goes live.
- Perpetual global usage rights for all content.
- Please apply with the RIGHT social media account e.g. if you are posting on your pet account, please do not apply with your human account.
- Creating quality content requires dedication. We seek responsible creators who can commit to this campaign.
- Please only sign up if you can devote the necessary time and effort. This opportunity is not for hobbyists or casual participants.
Creator Preferences
Creator Types
Locations
Singapore
Platforms
Min Followers Count
10,000
Lifestages
Total Creators
10
Quote your own rate
Zesty Paws 8 in1 Multivitamin Bites (Multifunctional) Dog Supplements, 90 Soft Chews
SGD44.9
retail value
- Pawsome 8-in-1 Support! - Zesty Paws 8-in-1 Multivitamin Bites are nutritional supplements packed with ingredients that support eight areas of well-being for any small, medium, and large breed.
- Supports Mobility & Performance - Features a Glucosamine Chondroitin duo to support hips and joints, along with B-Complex vitamins to support energy production at a cellular level.
- Digestive & Immune Support - Features Bacillus subtilis to help maintain proper gut flora and assist nutrient absorption, while Vitamins C and E support the immune system.
- Skin & Coat Support – Includes Biotin, AlaskOmega Fish Oil, and Vitamin E to maintain skin and coat health.
- Antioxidant & Liver Support – These soft chews include Vitamins C and E to provide antioxidant support, along with nutritional support for the liver.
Zesty Paws Probiotic Bites (Gut Health) Dog Supplements, 90 Soft Chews
SGD47.6
retail value
It's only natural that chowing down should be a fun part of your dog's day. That’s where we come in with tasty Probiotic Bites. This advanced chewable is made with six strains of probiotics to support gut health. You’ll enjoy the daily relief of giving your pup the best premium chew for their normal gut, digestive, and immune function.
You are required to choose a total 3 task/s. All influencers are expected to uphold the required tasks. Final submissions are subjected to the client’s approval.
Receipt for Pet Expo Entrance Ticket
1 x
Image / Screenshot
Shopee Receipt
1 x
Image / Screenshot
(OPTIONAL) Livestream Onsite -5 minutes+
1 x
Link
IG Reel + IG Story
1 x
IG Reel (1080 x 1920px)
TikTok Video + TikTok Story
1 x
Tik Tok Video (1080 x 1920px)
- Pawjourr, at any time, and at our sole discretion, can modify the brief and deliverables, with or without notice to the influencers. Any such modification will be effective immediately. Your continued participation in the campaign means you agree to the change unless you specify your withdrawal.
- By applying to this campaign, I agree to share my personal data with the brand for marketing purposes.
- In the event that I do not complete the campaign WITHOUT a valid reason, I understand that I will get blacklisted for future campaigns.
- I understand that it is my responsibility as a pet owner to ensure that my pet is suitable for this campaign, Pawjourr will not be liable for any issues arising.
- I WILL NOT work directly with the brand or retailer for 6 months after the campaign has ended.
- I understand that I might be banned from future campaigns if I were to work directly with the brand within 6 months from the campaign end period.
Q: How will i be reimbursed?
We will ask for the stats 7 days after your post has gone live. Once we receive the stats and all is in order, we will credit the money into the wallet. You can then request payment, which we process all requests every Friday.
Q: Who should I contact if i have any questions?
You can email us at "campaigns@pawjourr.com" and we aim to reply to your email as soon as possible. Please note that we do not work on weekends.